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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda discontinuing Euro Accord, no replacement in sight

Honda has built two Accords for many years. There's the one we're familiar with here in the United States, and then there's the Accord sold in markets like Europe and Australia, known here in the US as the Acura TSX. But just like Acura did with the TSX, the Euro-market Accord has been discontinued.
The news comes from The Motor Report in Australia, which is reporting that the Accord Euro will be discontinued in 2015. Sold Down Under alongside the US-market model, the discontinuation of the Aussie car indicates an end to Honda's midsize sedan efforts in Europe, where there is no obvious replacement for the four-door and wagon models.
According to TMR, Honda Australia Director Stephen Collins indicated that focus will be placed instead on the US market "wide-body" model, as it's known. That said, this decision doesn't sound like it's sitting too well in Oz.

Honda launches new JDM Odyssey, Mugen chips in [w/video]

Honda has just released its new Odyssey minivan for the Japanese Domestic Market, and it has plenty of style and room for up to eight people. Honda factory tuning company Mugen will also offer performance and styling parts for the fifth-generation minivan.
The Odyssey is offered in B and G trim with a 173-horsepower, 2.4-liter I-VTEC four-cylinder mated to a continuously variable transmission with optional paddle shifters and seven 'speeds.' The more upscale Odyssey Absolute features sportier styling, and but all models are available in either front-wheel drive or all-wheel drive.
The interior follows a "modern suite" design concept inspired by luxury hotels, with wood trim and comfortable-looking seats. Additionally, customers can choose between models with a lift-up second-row seat or a lift-up front passenger seat. Honda highlights the Odyssey's low floor height and high ceiling, which accentuates the spacious interior. The low floor also endows the minivan with a step height of 30 centimeters (11.8 inches) at the rear sliding door to afford easy entry.