One Of A Kind Honda Civic on 2040-cars

Auto blog

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Honda Vision XS-1 Concept looks like a sportier Vezel [w/video]

We've talked a lot about the Honda Vezel over the past few months, as the Autoblog staff is looking forward to the Fit-based CUV. It's a handsome little vehicle, that we think will do quite well when it finally arrives in the US market. That said, it's not a particularly exciting vehicle to look at.
Along with the appearance of the Mugen-tuned Vezel at the Tokyo Auto Salon, though, a new concept that's being shown by Honda today at India's Delhi Auto Expo has us hopeful for a Vezel that looks a bit more assertive. It's called the Vision XS-1 Concept, and it's a seven-passenger (yes, seven) crossover that features minivan-style sliding doors. It sports Honda's "Exciting H Design," which is the same design philosophy used by the stylists that penned the new Fit. Unfortunately, at the moment, Honda has provided exactly zero details about what powers its new concept.
As a concept for the Indian market, which is home to some of the tightest, most congested roads on the planet, the stylish XS-1 is meant to demonstrate that Honda knows a thing or six about building compact vehicles. In that regard, we think it's a spot-on piece of work. Let us know what you think of it in Comments, but first, have a look up top for a gallery of images and then scroll down for a brief video and the official press release from Honda.