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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

In 2014, living with a hydrogen car is fun, challenging

Read his lips: more hydrogen stations, please. That's the crux of the commentary from a Southern California gentleman who's been tooling around in a Honda FCX Clarity hydrogen fuel-cell electric vehicle since 2005. Jon Spallino, the first "retail customer" to lease the Clarity, tells The Wall Street Journal that he enjoys "everything about the car," including the peppy acceleration from the car's electric powertrain. The added bonus, of course, is the fact that the car's emissions are nothing more than water vapor. He pays $600 a month to lease the car, including the hydrogen refueling costs, and says he can go about 230 miles on a full tank. The flipside is the paucity in hydrogen refueling stations, which is understandable considering that they cost an estimated couple million dollars a pop to open. It's no accident that Spallino is one of the early hydrogen drivers, though, since there are eight public refueling stations in Southern California (and one in Northern California), more than any other state, according to US Department of Energy records. The only other public station is in South Carolina, so road trips are tough. Spallino, a resident of Redondo Beach, joins higher-profile folks such as actress Jamie Lee Curtis and former pro hockey player Scott Niedermayer among those who've gotten the opportunity to lease the super-low-volume fuel-cell vehicle. How low? Honda leased out 10 of them last year and just five in 2012. You can read more of Spallino's hydrogen-powered thoughts here.

Honda ending CR-Z, Insight sales in Europe

Death by diesel? That may be the epitaph of the Honda Insight and CR-Z in Europe, where the Japanese automaker will discontinue sales of the two hybrid models before to the 2015 model-year. A Honda spokesman confirmed the discontinuation to Automotive News, and information on those models has been taken off of Honda's official websites in Germany, Spain and Italy. The European embrace of all things diesel and fuel efficient as well as competition from Toyota are the primary culprits. The cancellation is not a surprise. Insight sales in Europe fell a whopping 62 percent last year while CR-Z sales there plunged 66 percent. Combined, both models sold less than 2,000 units in Europe last year, Automotive News says, citing JATO Dynamics. Honda is having trouble moving the Jazz Hybrid (also known as the Fit) in Europe as well. European sales declined about 40 percent last year to around 4,500 units. Those numbers compare rather unfavorably to a 43 percent surge in Toyota's hybrid sales in Europe to about 153,000 units. The Insight may face the same fate in the US. Last year, US Insight sales fell 18 percent to 4,802 units, a small, small challenge to the more than 234,000 Toyota Prius variants sold in the US in 2013. Honda has not made an official statement on the Insight's fate here, but the sales are speaking for themselves. Featured Gallery 2014 Honda CR-Z Hybrid View 14 Photos News Source: Automotive News - sub. req. Green Honda Hybrid hybrid sales