Honda Civic Si 2012 Coupe on 2040-cars

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Turbo Honda S2000 could battle Miata and 124 Abarth

Rumors are again swirling that Honda could have a new sports car under development to slot below the forthcoming NSX. Autocar claims the model would revive the S2000 name, but offer 1.5- and 2.0-liter turbocharged units at the front to drive the rear wheels. Autocar alleges this info comes from unnamed "company insiders," and asserts the new S2000 could have a base model with a 1.5-liter turbo that makes about 180 hp – almost 60 hp down from the original convertible. However, a hotter version – possibly with Type R badging – would reportedly have a detuned form of the 306-hp 2.0-liter in the Civic Type R. Both trims would have a six-speed manual. Competing rumors contend that Honda could be developing two different performance models. Patent images suggest the company might have a smaller version of the NSX under consideration in addition to the rumored S200 revival. The mid-engine coupe would allegedly use a hybrid powertrain based on the Civic Type R's engine to make a total of about 400 hp. However, Autocar claims the S2000 successor has the higher priority of the pair, but it doesn't mention where the info comes from. The Honda S660 kei car on sale in Japan shows that the brand is willing to dabble in new sports cars, but that convertible isn't practical for the US market, according to the automaker's bosses. Dealers meanwhile continue to beg a performance model in the lineup, so it's possible one of these rumored projects eventually could arrive in showrooms. Related Video:

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Newest version of Honda's ASIMO coming to TV on April 15

Honda's ASIMO robot is moving into its teenage years, having originally been introduced in 2000, and like all teens, it's still learning. The bot has received regular incremental upgrades over that time, and the latest version will premiere on LIVE with Kelly and Michael on Tuesday, April 15.
The newest enhancements provide ASIMO with improved hand dexterity, the ability to use sign language, run faster, climb stars more smoothly, balance on one foot, jump and more. Honda says other new features will be demonstrated with hosts Kelly Ripa and Michael Strahan on the show.
The ongoing development of ASIMO, which stands for Advanced Step in Innovative Mobility, is being done so that one day it can help humans who require assistance. The current version is 4-feet, 3-inches tall, weighs 110 pounds and is made mostly from magnesium alloy and plastic. A big limit is still its lithium-ion battery that only provides 40 minutes of charge. The robot has not needed human control to move since a previous iteration in 2011, which also improved its manual dexterity. It could even pour drinks.