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Sunday Drive: And now for something completely different

This past week played host to a wide assortment of automotive news, highlighted by our first drive of the 2018 Volvo XC40. The Swedish crossover is targeted at young, successful Millennials, but it offers cool styling, fun dynamics, and all of today's must-have technology, so we think it ought to appeal to a much wider swath of the automotive marketplace. From there we answer the question, "What are hard on the outside and soft on the inside?" as we take a look at the next Mercedes-Benz G-Class SUV. We expect the German automaker's flagship luxury SUV to remain boxy on the outside, but the interior is going to be soft, supple, and luxurious. And then there's the Honda Clarity Plug-in Hybrid, which starts at starts at $34,290 and boasts 212 total system horsepower, 232 pound-feet of torque, 47 miles of electric driving range, and a total range of 340 miles. EPA rates it at 110 MPGe in EV mode, and 44 city/40 highway/42 combined overall. We compare it to other plug-ins like the Chevy Volt and Toyota Prius Prime. And finally we have some more spy photos of the 2019 Ram 1500. It doesn't have a traditional crosshair grille, but it's got plenty of chrome and an attractive upright stance that's sure to tempt future truck buyers looking for some sophistication to go with their work gloves. As always, stay tuned to Autoblog this week to see all the automotive news that's fit to print. 2018 Volvo XC40 First Drive Review | The Masspirational crossover Mercedes-Benz G-Class gets the luxe, high-tech treatment 2018 Honda Clarity Plug-In Hybrid Review | It's what's on the inside that counts 2019 Ram 1500 shows chrome grille and more production parts Green Honda Mercedes-Benz RAM Volvo Technology Truck Crossover SUV Luxury Performance Sedan volvo xc40 sunday drive

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda overhauls North American operations with eye towards more autonomy

The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.
Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.
The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.