2020 Honda Civic Si on 2040-cars

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Junkyard Gem: 2000 Honda Passport 4WD

The suits at American Honda Motor Company must have spent the bulk of the 1990s tearing out their hair in frustration as their rivals raked in big money from the sales of ever-more-profitable SUVs, even as American car shoppers lost interest in sedans and hatchbacks. Oh, sure, the Civic-based CR-V appeared here for the 1997 model year and sold well enough, but the lack of a larger SUV pained Honda more with each passing year. With the Acura MDX and Honda Pilot not ready for showrooms until the 2001 and 2002 model years, respectively, some stopgap had to be found. Isuzu stepped up and made a deal with Honda: the Rodeo would get Honda badges and become the Passport, while the Trooper would show up in Acura showrooms with SLX badges (for the 1994 and 1995 model years, respectively). Here's one of those Passports, found in a Denver-area self-service yard. Things got even weirder in the Isuzu/Honda world around the turn of the century, with the Honda Odyssey getting Isuzu badges and being sold as the Oasis. Fast-forward to 2009, and the only Isuzu-badged vehicles available new here were rebadged Chevrolets: the I-Series pickup (Chevy Colorado) and the Ascender (Chevy Trailblazer). The Passport name has some interesting American Honda history, stretching back to the first Honda vehicle sold here (and the biggest-selling motor vehicle in human history): the Super Cub. American Honda Motor Company couldn't use the Super Cub name on our shores, because Piper Aircraft had been selling a small plane called the Super Cub since 1949, so the motorcycle was called the Honda 50 over here. Eventually, this bike got a 70cc engine and became the Honda C70 Passport, sales of which continued through the middle 1980s. That means the Passports sitting in your local Honda dealership right now got their name from a one-cylinder motorcycle. General Motors has a Passport connection as well; when GM created the Geo brand to sell rebadged Isuzus, Suzukis, and Toyotas in the United States, it created a marque called Passport to sell the Daewoo LeMans as the Optima in Canada (all the other vehicles sold by Passport dealers were Isuzus). So, Honda's need to offer SUVs in its American dealerships led to an arrangement with GM-connected Isuzu to sell these trucks with a model name bearing links to both companies. So much history in the junkyard! Just as Geo-badged Toyota Corollas (mostly) got Delco radios, so did the Passport get Honda radios.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Aston Martin Red Bull Racing to switch to Honda engines starting in 2019

After a 12-season partnership with Renault, the Aston Martin Red Bull Racing Formula 1 team is switching engine suppliers. Starting next season, the team will use Honda powertrains, following the move this year of Red Bull's junior team, Toro Rosso. This effectively makes Red Bull Racing the Honda works team, something it's never truly benefited from since joining the sport in 2005 after purchasing the former Jaguar Racing team. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda has had a rough time since returning to F1 with McLaren back in 2015. Both sides hoped that the move would rekindle one of the most successful pairings in F1 history. Unfortunately, Honda powertrains were both underpowered and unreliable. The partnership proved to be so toxic that McLaren ended the deal early, moving to Renault power starting this season. On the other hand, Toro Rosso is off to a fine start this year with Honda, surely helping cement Red Bull's decision to drop Renault. Since moving to Renault power in 2007, Red Bull Racing has won 57 races, four drivers' championships and four constructors championships, making it one of the most successful teams in F1 history. The move should be a huge boon for Honda. Red Bull Racing is currently one of the top teams, fighting for both podiums and wins, so the move shows how much faith Red Bull has in the Japanese automaker. When McLaren picked up Honda power, it was a mid-pack team that had just two podiums in the previous two seasons. The Honda partnership is likely to play into Daniel Ricciardo's next move. His current contract with Red Bull racing ends at the end of 2018. He's one of the best and most talented drivers racing today and unlikely to stay with a team that might prevent him from winning races and fighting for championships. Related Video: News Source: Aston Martin Red Bull Racing Motorsports Honda Renault Racing Vehicles F1 Red Bull Racing