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Honda trademarks ZSX, could be for baby NSX

While there have been many rumors dating back to 2008 about a mid-engined sports car from Honda, last year's report was provided the most detail about what seemed to be a scaled-down version of the NSX hybrid supercar. Honda may have added some fuel to the rumor-fire by recently filing a trademark application for "ZSX," reports Australia's Performance Drive. The trademark application was sent to the European Union Intellectual Property Office late last month and is obviously close to the NSX nomenclature. The Australian outlet also reports that an unnamed source within Honda claims the ZSX, whatever it may be, could be revealed as early as next year. The anonymous employee also claims that the ZSX will be offered as a coupe and a hard-top convertible variant, with both being powered by the automaker's 2.0-liter turbocharged four-cylinder engine from the Honda Civic Type R. Just like the NSX, the ZSX is rumored to get electric motors on the front and rear axles. Previous reports match the unnamed source's claims, as the ZSX was expected to be a replacement for the Honda S2000 that ended production in 2009. It now sounds like it'll be more of a mini-NSX, with rumors pointing towards one electric motor powering the rear wheels, while two motors would be on the front axle. Patents from last year, which are pictured above, match the rumors of a mid-engined sports car. The ZSX trademark is for Europe only as of right now, while the automaker's previous patents and trademarks included the US, as well. Only time will tell if "ZSX" really stands for a sports car, or if Honda actually goes through with its plans. Remember, Nissan ditched similar plans for a small rear-wheel-drive sports car recently. Related Video: Featured Gallery Honda ZSX Patent News Source: EUIPO, Performance DriveImage Credit: autovisie Green Acura Honda Coupe Hybrid Performance trademark rumor honda nsx

Sunday Drive: And now for something completely different

This past week played host to a wide assortment of automotive news, highlighted by our first drive of the 2018 Volvo XC40. The Swedish crossover is targeted at young, successful Millennials, but it offers cool styling, fun dynamics, and all of today's must-have technology, so we think it ought to appeal to a much wider swath of the automotive marketplace. From there we answer the question, "What are hard on the outside and soft on the inside?" as we take a look at the next Mercedes-Benz G-Class SUV. We expect the German automaker's flagship luxury SUV to remain boxy on the outside, but the interior is going to be soft, supple, and luxurious. And then there's the Honda Clarity Plug-in Hybrid, which starts at starts at $34,290 and boasts 212 total system horsepower, 232 pound-feet of torque, 47 miles of electric driving range, and a total range of 340 miles. EPA rates it at 110 MPGe in EV mode, and 44 city/40 highway/42 combined overall. We compare it to other plug-ins like the Chevy Volt and Toyota Prius Prime. And finally we have some more spy photos of the 2019 Ram 1500. It doesn't have a traditional crosshair grille, but it's got plenty of chrome and an attractive upright stance that's sure to tempt future truck buyers looking for some sophistication to go with their work gloves. As always, stay tuned to Autoblog this week to see all the automotive news that's fit to print. 2018 Volvo XC40 First Drive Review | The Masspirational crossover Mercedes-Benz G-Class gets the luxe, high-tech treatment 2018 Honda Clarity Plug-In Hybrid Review | It's what's on the inside that counts 2019 Ram 1500 shows chrome grille and more production parts Green Honda Mercedes-Benz RAM Volvo Technology Truck Crossover SUV Luxury Performance Sedan volvo xc40 sunday drive

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.