2018 Honda Civic Si on 2040-cars

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Honda shows off Civic Tourer ahead of Frankfurt debut

This is the new Honda Civic Tourer that will be appearing at the Frankfurt Motor Show next month and that will go on sale in Europe early next year. Created by Honda's European studio, it tweaks the lines and the glasswork of the five-door Civic to create a more muscular profile below the shoulder.
When it's time to haul, a lower load height allows access to a slightly higher floor, arranged so that it creates a flat surface when the rear seats are folded. Honda says the Civic Tourer offers class-leading interior space, the cargo area able to swallow 624 liters from the floor to the window line with the rear seats up, 1,668 liters with the rear seats down and items piled up to the roof. Extra storage can be had in below-floor spaces, and even the rear seat bolsters can flip up to make space for tall goods. An included tonneau cover hides valuables in the back and can be stored out of the way when not in use.
Under the hood will be either the Earth Dreams 1.6 i-DTEC diesel engine or the 1.8 i-VTEC petrol engine, working through a choice of manual or automatic transmissions. An adaptive damper system aims to provide handling to match the looks, with available comfort, normal and dynamic settings.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.