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Honda installs 3-minute, fast-fuelling hydrogen fuel station in California

OK, but let's see how well Honda can control hydrogen refueling temperature in Houston or Buffalo. That's what some pessimists may be saying now that the Japanese automaker has installed a fast-fueling hydrogen station in the oh-so-temperate environs of Torrance, CA. That city is about 20 miles southwest of downtown Los Angeles and a sliver of it actually touches the Pacific Ocean, so we're not talking about wild swings in air temperature here. Honda is calling its fast-refueling platform the MC Fill (we'd expect a lawsuit if it was McFill, even though that'd be clever) and says that filling up takes about 45 percent less time than the typical hydrogen-refueling station. That's because the system monitors the ambient temperature in order to speed up the process. There's more scientific stuff in there - for example, the fact that the MC name comes from the "two key values in a heat transfer equation- 'M' for mass and 'C' for specific heat" - but the long and the short of it is that a hydrogen fuel-cell vehicle can fill up in less than three minutes. That's pretty impressive, despite the distinct lack of vehicles needing to charge that fast today. Honda unveiled its FCEV Concept vehicle at the Los Angeles Auto Show last November. The five-seat vehicle has a range of more than 300 miles, while its fuel-stack power density is about 60 percent higher than its previous version. The production version is due to arrive in the US in 2015. Check out Honda's press release below. Honda R&D Installs Advanced Fast-Fill Hydrogen Refueling Station -- New station on Honda R&D Americas' Torrance, California campus built in anticipation of Honda's next-generation fuel cell electric vehicle, due in 2015 -- Honda-developed hydrogen refueling protocol significantly reduces fill time TORRANCE, Calif., March 3, 2014 /PRNewswire/ -- Preparing for the 2015 introduction of the next Honda fuel cell-electric vehicle (FCEV), Honda R&D Americas has installed a state-of-the-art hydrogen refueling station on its Torrance, California campus. This advanced station will serve as a platform for demonstrating and validating the enhanced hydrogen fueling protocol developed by Honda, named the MC Fill. With the aim of standardizing this new protocol, Honda will make the new research station available to other automakers to further validate the MC Fill protocol's performance and functionality.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda CR-V updated for 2015

The CR-V was first introduced way back in the mid-90s, but Honda has done a good job of keeping it fresh. Now four generations in, the CR-V has been replaced every four or five years. And though the latest version just arrived on the scene a couple of years ago, Honda's giving it a refresh for the 2015 model year.
We've already spied these changes, but now, the Japanese automaker has officially released the image you see above, showing the updated 2015 CR-V with some cosmetic enhancements. The chrome bar at the bottom of the grille integrates smartly with the LEDs outlining the projector-beam headlights, capping a reshaped front bumper with new fog lamps.
Of course, the wheels and mirror caps have been redone as well, but we'll have to wait until Honda releases the full monte to see what the new CR-V looks like around back, inside and under the hood. All Honda is confirming at the moment is that the revised styling "portends the significant enhancements made to the 2015 CR-V" and that it will release further information on September 30 before the updated model goes on sale October 1, so watch this space for more.