2013 Honda Civic 4dr Auto Lx on 2040-cars

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Honda reveals more with Civic Type R concept bound for Paris

The reveal of the next-generation Honda Civic Type R has been a gradual one. First Honda showed us a camouflaged prototype, then let us drive one at its Japanese proving ground and followed up with a concept at the Geneva Motor Show. Now with the Paris Motor Show looming on the horizon, it has revealed yet another concept to keep hot-hatch enthusiasts on their toes.
The second Civic Type R concept appears almost identical to the first one - right down to the aggressive aero kit, quad exhaust tips, oversized wheels and ultra-low-profile rubber - but wears a new coat of Superman blue with go-fast decals. With its release, however, Honda has confirmed some of the salient details set for the production version.
In the nose sits a 2.0-liter turbo four with 276 horsepower and a 7,000-rpm redline, mated to a six-speed manual transmission. Adaptive dampers and a "steer axis" system promise to keep the power under control, while a push of the +R button tightens up the suspension, steering and torque mapping.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda customizing Vezel to headline Tokyo Auto Salon lineup

With the Tokyo Motor Show now behind it, the Japanese automotive industry is gearing up for the next big event. That'd be the Tokyo Auto Salon, Japan's equivalent to SEMA or Essen, set to take place at the Makuhari Messe in Chiba. Subaru has already announced what it has in store for the tuner expo, and now Honda has followed suit.
Most interesting of all the tuner concepts Honda has lined up are a pair of modified Vezel crossovers. The one pictured above is kitted out with parts from the Modulo catalog, while a second one is being prepared by Mugen (similar to the one recently leaked). Both look pretty sharp and hint at the possibilities in store for the Fit-based crossover that'll come to these shores with turbo power.
Honda is also displaying Modulo and Mugen versions of a number of other vehicles, including its N family of Kei cars, the new JDM Odyssey and the Fit. There's an N-WGN kitted out like a cookie delivery truck, an N-Box+ modified to look like an Element, a series of Ninja Turtles-inspired Grom motorbikes and an array of racing machinery. Check 'em all out in the gallery above and the press release below.