2012 Gray Lx! on 2040-cars

Auto blog

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

McLaren and Honda rekindle a winning combination

With the 2014 Formula One World Championship now drawn to a close, all eyes are fixed on next season. And for both McLaren and Honda, that means the dawn of a new era – or hopefully, the return to one bygone. After twenty years running Mercedes engines, McLaren is switching back to Honda next season, rekindling the most successful partnership the once-dominant team has ever had. Immediately after swapping to Honda power in 1988 – and with Ayrton Senna and Alain Prost behind the wheel – McLaren entered its winningest era, racking up four consecutive world championships. In the two decades it's spent under Mercedes power since, it won three drivers' titles and one constructors', leaving the relatively brief Honda era as its most successful. It was also the most successful for Honda, which had enjoyed success with Williams and some with Lotus, but far more with McLaren – the likes of which it was never able to recreate. The Japanese automaker that was the first to break into the Euro-centric series left grand prix racing when it left McLaren, and despite returning to fund its own team for the better part of a decade, claimed but one checkered flag before calling it quits again. Whether the new collaboration will return both outfits to the winner's circle remains to be seen, but we're looking forward to finding out. In the meantime, after releasing a couple of images from the video shoot last week, McLaren has put out this minute-and-a-half video clip showing the MP4-29H running a few laps around Silverstone, marking the official start of what could be the second reign of the McLaren-Honda dynasty. News Source: McLaren Motorsports Honda McLaren Racing Vehicles Videos F1 mclaren-honda

Honda to field this awesome Civic Tourer wagon in BTCC next season

We all know that the letters BTCC stand for British Touring Car Championship. But one of those Cs might as well stand for Civic, so dominant has the Honda team been in one of the most competitive tin-top racing series in the world. Honda has taken the manufacturers' and teams' titles in the BTCC for the past four years running, and the championship-winning drivers for the past three years have claimed the prize behind the wheel of a Civic. While that might have proven enough for any other manufacturer, Honda is returning again next season to defend its dominant position, and has just revealed the new car with which it intends to do so.
Next year Honda will be back on the grid with another Civic, only this time it's based on the new Euro-spec Civic Tourer. That will make Honda the only team in the BTCC (and one of only a few worldwide) fielding a wagon-based racing car. In announcing the new BTCC-spec Civic Tourer, the Honda Yuasa Racing team only released this one photo and didn't reveal much in the way of details, but team manager Peter Crolla indicated that "the weight, wheelbase, layout and suspension remain the same" as the hatchback which it will replace, only with a longer roofline.
Testing of the new touring wagon will commence in January before returning champions Gordon Shedden and Matt Neal will pilot the new Civic Tourer in the season opener at Brands Hatch in the UK in late March. It remains to be seen what car Andrew Jordan (who took the title this year in another Civic with the Pirtek Racing team) will be driving next season, but in the meantime, you can check out the full press release below for more.