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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda, Chevy reveal low-drag speedway aero for Indy 500

As the two automakers currently participating in the IndyCar Series, both Chevy and Honda were invited this year not only to provide engines to the teams on the starting grid, but to develop their own aerodynamics packages as well. Both revealed their designs for the road-course races a few months ago, but with the Indy 500 approaching at break-neck speed, they've now unleashed their aero approaches for speedways. Both are based on the Dallara DW12 chassis introduced to the series a couple of years ago, but sacrifice some of their downforce at the altar of speed. And you can tell as much from looking at them: both Honda (above) and Chevy (below) have streamlined their designs, with single-plane front wings, lower-profile rear wings and fewer winglets on the body and around the wheels in between. The idea is to allow the cars to reach higher top speeds with less drag, while offering the necessary amount of downforce for the banked turns. With the four opening road-course rounds complete, teams using either automaker's equipment will keep the existing aero kits on their cars for the Grand Prix of Indianapolis on the infield course next week, then switch to the speedway package for the Indianapolis 500 later this month. Then it'll be back and forth for the rest of the season as the circus switches between road courses and speedways. Honda Unveils 2015 IndyCar Super Speedway Aero Kit Apr 30, 2015 - SPEEDWAY, Indiana - To be used at the Indianapolis 500 - Manufacturer seeking 11th Indianapolis 500 victory since 2004 - First public running to take place Sunday at Indianapolis Honda today debuted the "Super Speedway" aero kit of aerodynamic upgrades and components its teams will use at this year's 99th running of the Indianapolis 500. The Honda Super Speedway Aero Kit, produced by Honda Performance Development, Honda's racing arm in North America, includes a variety of individual aerodynamic components fitted to the existing Honda-powered Dallara Indy car chassis. All are intended to give Honda's six Indy car teams – encompassing a potential 17 '500' entrants - the ability to maximize performance at the 2.5-mile Indianapolis Motor Speedway oval and other large ovals ( over one mile in length) on the 2015 Verizon IndyCar Series schedule. "We're excited to unveil our Super Speedway aero kit, the newest element in this era of enhanced manufacturer competition in the Verizon IndyCar Series," said Art St. Cyr, president of HPD.

Honda builds custom Civic Si based on Forza Motorsport design contest

Forza Motorsport games are known for a few things, one of which is the extensive range of customization options available for each car. Gamers have complete control over the look and size of wheels, window tints, paints and decals, as well as various different finishes. For Forza Motorsport 5, players even have access to carbon fiber, gold, chrome, brass and camouflaged finishes.
To celebrate this, Honda held a little contest among gamers that challenged them to prepare a custom Civic Si. The winner would see their design applied to an actual car and shown at the 2014 Chicago Auto Show. This is that car. Designed by Tiffany Labedz, it was one of 170 entries in the Forza Motorsport Civic Si Design Contest. It took the title, with 17,000 votes from members of the Forza community.
Take a look up top for our live gallery, and then down below for the press release and images of the car from the press conferences as well as in Forza Horizon.