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Acura NSX GT3 data 'will inform future iterations' of the street car

Motorsports programs exist to drive innovation in road vehicles, and that's precisely what's happening at Honda. Acura NSX development boss Nick Robinson told Autocar that the company's work on the GT3 racing variant is directly informing future development on the road car. "In North America, we've just unveiled the GT3 version of the car, and the development team of the street car has had some involvement in its development," Robinson said. "What works well on the track will inform future iterations and updates of the street car and vice versa." But Honda is a big company that does more than build cars. Robinson paid tribute to the impact his employer's well-known motorcycle program had on the NSX. Apparently, building stuff like the CBR helped Honda with the NSX's complicated packaging. "For many years our motorcycle development teams have strived to ensure the optimum centralization of mass, ensuring the lowest possible center of gravity," Robinson told Autocar. "This leads to the best possible yaw response." Is this all a sign that a long-rumored lighter, faster NSX, potentially wearing the vaunted Type R badge, will be especially track-focused? Maybe. Robinson's comments indicate that the company is doing something with the mountains of data it collects running a GT3 program. While a pure road-focused NSX-R successor seems like it'd be a waste of that data, an NSX-based rival to the Porsche 911 GT3 RS might make a lot more sense. Related Video: News Source: AutocarImage Credit: Brendan McDermid / Reuters Motorsports Rumormill Acura Honda Coupe Racing Vehicles Performance gt3

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.