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Honda rolls out six-seat Jade Hybrid wagon in Japan

Honda has tried its hand at making hybrids of all shapes and sizes – whether dedicated or adapted to partial electric propulsion. There was the original two-seat Insight, the five-passenger Insight that followed, the 2+2 CR-Z hatchback and the hybrid version of the Vezel crossover – to say nothing of hybrid versions of the Civic and Accord. And now there's one more... in Japan, anyway. That would be the Jade, a wagon developed for the Chinese market but which Honda is now bringing home for the JDM, with a few key differences. For starters, while the Civic-based, low-slung wagon/minivan is produced under joint venture with Dongfeng principally in five-seat configuration, the Japanese version is being offered with three rows of two seats each for a total of (you guessed it) six chairs. The six-seat configuration, also offered on the conventional Chinese-market model, does away with the middle seat in the middle row in favor of more elbow room. The JDM Jade is also ditching the conventional 1.8-liter inline four in favor of the 1.5-liter hybrid and seven-speed DCT from the Vezel and Fit hybrids. Now if we could just get it Stateside with the Civic Type R engine, we could have a real sleek power wagon on our hands that would make us forget all about the Seat Leon ST Cupra unveiled just last week and let us play British touring car champion on our daily commute. Featured Gallery Honda Jade Hybrid (JDM) View 15 Photos News Source: Honda Green Honda Minivan/Van Wagon Hybrid JDM

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2019 Honda S2000 roadster rumors swell

Our friends over at Car and Driver have been speculating about a possible S2000 roadster from an unnamed insider source. While there's not much to go on, it certainly squares with a steady drumbeat of sporty car innuendo surrounding the company. Let's briefly connect the dots and see if a Honda S2000 might be on the way by 2018, as the rumor says. The little roadster pictured above? Definitely not what a new S2000 would look like. That's the S660, which is sold in Japan and shares some components with the N-Box and N-One microcars. As we told you last year, after some hints that it would come to the US, Honda's brass decided it was too small. That was disappointing, but probably the right call. On the other hand, Honda finally brought out the 2017 Acura NSX, which may have its flaws but still represents a unique platform that the company spent a great deal of yen building ( in Ohio, by the way). It's that bit that the rumor hinges on: Honda's willingness to develop unique platforms for its sporty models. It'd need that for an S2000 revival, because there's certainly no Honda model that could donate its underpinnings at this moment. Honda execs have been clear that the company is under pressure from dealers over the lack of verve in the company's lineup. American Honda Executive Vice President John Mendel told Automotive News last year that dealers "want anything in the sports car world. They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000-sports car. Because that's the nature of what they do." Honda is allegedly going to utilize some sunk cost by employing the new Civic Type R's engine in this roadster. That 2.0-liter turbocharged four makes 306 hp in the Civic, and would make slightly less than that in the S2000, according to the rumor. At this stage, these rumors are mostly wishful thinking fanned by the flames of dealer pressure for sporty models. We hope Car and Driver's insider has it right, because the S2000 was a phenomenal car that deserves a follow-up – and Honda deserves more fun cars in its American showrooms. Related Video: Featured Gallery Honda S660: Honda Meeting 2015 View 15 Photos News Source: Car and Driver Rumormill Acura Honda Convertible Performance roadster honda s660 rumors