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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda Performance Development reveals new ARX-04b LMP2 coupe

Make no mistake about it: Honda is big in racing. It was the first Japanese automaker to enter Formula One, remains the most successful and is set to return as an engine supplier next season. It's powered more IndyCar race winners and champions than any other manufacturer, hands down. Honda has won races and titles in Super GT, WTCC, even motorcycle racing. Just about everything this side of NASCAR, really. And that includes endurance sports car racing.
In fact Honda Performance Development prototypes claimed over 70 victories and numerous titles in the American Le Mans Series, and took the first LMP2 title in the FIA World Endurance Championship. And with sportscar racing in the US now grouped together into the United SportsCar Championship, Honda is back with a new chassis design.
Called the ARX-04b, it's Honda's first closed-cockpit LMP2. Like previous LMP2 and IndyCar projects, it's a joint development between HPD and Wirth Research, and packs Honda's HR28TT engine - a 2.8-liter twin-turbo V6 based on (and using many of the same components as) the J35 engine you'd find in a contemporary Acura. Designed to exceed the latest safety regulations, the ARX-04b features low-drag bodywork, quick-change front and rear panels, the same locking fuel filler system that Honda pioneered for Indy, top-exit exhaust to meet noise regulations, a 75-liter fuel tank and a gearbox that can easily be optimized for individual circuits.

Honda getting in on the Daytona Prototype racing action

Racing fans at Sebring are plenty used to seeing Honda powering into the winner's circle, the Japanese motor company having claimed class victories at the endurance race in Florida in 2007, 2009, 2011, 2012 and 2013. Those were all in the LMP2 category, but with the Twelve Hours of Sebring now part of the combined United SportsCar Championship, Honda is branching out into another class: Daytona Prototypes.
The purpose-built racing machinery that were once part of the Grand-Am series are now racing alongside the LMP2 prototypes from the American Le Mans Series under the united championship. So far Ford and Chevy have signed on to power the Daytona Prototypes, and now Honda's joining their ranks as the only manufacturer to field entries in both categories of the championship's Prototype class.
The competition-spec 3.5-liter twin-turbo V6 revealed last month is based on the same J35 engine that powers everything from the Honda Accord to the Acura RLX and MDX. Now it will power the Riley chassis fielded by Starworks Motorsports, competing alongside the pair of Honda Performance Development (HPD) ARX-03b chassis which Extreme Speed Motorsports will campaign under LMP2 regulations, giving Honda a two-pronged, three-car assault on the top class of the new American sports car racing series.