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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

McLaren confirms Alonso, keeps Button

Every year a big game of musical chairs breaks out in the Formula One paddock, as some drivers try to hold on to their seats, some try to grab new ones and others are left without a seat for the following season. McLaren has been extremely reluctant to announce who would be sitting in its carbon-fiber seats next season, but it's finally spilled the beans. McLaren was strongly rumored to have hired Fernando Alonso for next season, speculation over which was all but confirmed when the two-time world champion announced his departure from Ferrari. He's now been officially confirmed to be returning to Woking for next season. But the bigger question over who would be his wingman has now been answered as well, as the team has decided to keep Jenson Button on board for at least one more season. Long regarded as a top driver, Button started out with Williams back in 2000, then spent a couple of seasons in Enstone with Renault before switching to Honda in 2003, finally winning the championship in 2009 when the team went out on its own as Brawn GP (now Mercedes). He switched to McLaren in 2010 to form a dream team with Lewis Hamilton (who in turn left for Mercedes last year), but though Jenson has been unable to rack up another world title, he's remained a favorite especially of Honda's, which returns to F1 next season to rekindle its once-dominant engine-supply partnership with McLaren. Alonso, meanwhile, made his grand prix debut with Minardi (now Toro Rosso) just one year after Button, then switched to Renault first as a test driver and then got the race seat, winning back-to-back world championships in 2005 and 2006. He subsequently spent one tumultuous season alongside Hamilton at McLaren before going back to Renault and then to Ferrari, which which he spent five years, scoring eleven checkered flags to finish in second place in the standings, three times. Alonso's signing and Button's retention spell bad news for Kevin Magnussen, the young Danish driver who got his start with McLaren earlier this season after winning the Formula Renault 3.5 Series title last year. With all the other seats already spoken for, Magnussen was left with no choice but to accept a test-driver role with McLaren in the hope that he might be promoted back again in the future. McLaren-Honda prepares for 2015: laying the foundations for future domination McLaren-Honda is delighted to announce its new driver line-up for 2015: Fernando Alonso and Jenson Button.