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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Automakers donating money, vehicles and supplies to Oklahoma tornado relief effort

Judging by the destruction the Oklahoma City area experienced earlier this week, residents are going to need a lot of help in coming months. Fortunately, a number of automakers - including General Motors, Ford, Chrysler, Volkswagen, Honda and Toyota - have stepped up to donate money, supplies and vehicles to aid in the recovery and rebuilding processes.
Here's a quick rundown of which automakers have pitched in and what each contributed so far:
Ford Motor Company has donating $250,000 and a Transit Connect to the American Red Cross, and it will match all other donations made to the Red Cross (up to $250,000) using a special URL tied to the latter's website (link here). Additionally, its local Oklahoma dealers have thrown in an extra $150,000 for the United Way and the automaker will be offering an extra $500 toward the purchase of a new Ford vehicle.

Honda installs 3-minute, fast-fuelling hydrogen fuel station in California

OK, but let's see how well Honda can control hydrogen refueling temperature in Houston or Buffalo. That's what some pessimists may be saying now that the Japanese automaker has installed a fast-fueling hydrogen station in the oh-so-temperate environs of Torrance, CA. That city is about 20 miles southwest of downtown Los Angeles and a sliver of it actually touches the Pacific Ocean, so we're not talking about wild swings in air temperature here. Honda is calling its fast-refueling platform the MC Fill (we'd expect a lawsuit if it was McFill, even though that'd be clever) and says that filling up takes about 45 percent less time than the typical hydrogen-refueling station. That's because the system monitors the ambient temperature in order to speed up the process. There's more scientific stuff in there - for example, the fact that the MC name comes from the "two key values in a heat transfer equation- 'M' for mass and 'C' for specific heat" - but the long and the short of it is that a hydrogen fuel-cell vehicle can fill up in less than three minutes. That's pretty impressive, despite the distinct lack of vehicles needing to charge that fast today. Honda unveiled its FCEV Concept vehicle at the Los Angeles Auto Show last November. The five-seat vehicle has a range of more than 300 miles, while its fuel-stack power density is about 60 percent higher than its previous version. The production version is due to arrive in the US in 2015. Check out Honda's press release below. Honda R&D Installs Advanced Fast-Fill Hydrogen Refueling Station -- New station on Honda R&D Americas' Torrance, California campus built in anticipation of Honda's next-generation fuel cell electric vehicle, due in 2015 -- Honda-developed hydrogen refueling protocol significantly reduces fill time TORRANCE, Calif., March 3, 2014 /PRNewswire/ -- Preparing for the 2015 introduction of the next Honda fuel cell-electric vehicle (FCEV), Honda R&D Americas has installed a state-of-the-art hydrogen refueling station on its Torrance, California campus. This advanced station will serve as a platform for demonstrating and validating the enhanced hydrogen fueling protocol developed by Honda, named the MC Fill. With the aim of standardizing this new protocol, Honda will make the new research station available to other automakers to further validate the MC Fill protocol's performance and functionality.