2007 Honda Civic Lx One Owner Gas Saver Lots Of Fun Sporty Wow!!! on 2040-cars

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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

2014 Honda Odyssey sucks it up for our editor

When we heard that the 2014 Honda Odyssey would be getting the world's first in-car vacuum, we had to check this thing out for ourselves. Called HondaVAC, this tidy little sucker was co-developed with Shop-Vac, and it's actually pretty neat. It comes standard on Odyssey's top-trim Touring Elite model and can be fitted with a wide range of attachments all housed in the cargo area. Honda notes that the vacuum hose is long enough to reach surfaces in every part of the Odyssey's cabin, and that it will even run for a full eight minutes after the vehicle is turned off.
Good thing, then, that Honda chose to show off the new 2014 Odyssey here at the New York Auto Show, as Autoblog west coast editor Michael Harley clumsily managed to spill some snacks all over the cargo area (we tried to convince him to give himself a hickey, but he declined on grounds that his wife might not let him attend any more auto shows). Take a look at the video below to see just how well the new minivan cleans up.