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Honda to dub Fit-based as HR-V for North America

You may remember it as the Urban SUV (pictured above) from when it debuted in concept form at the Detroit Auto Show last year, or know it as the Vezel as the production version was unveiled for the Japanese Domestic Market at the 2014 Tokyo Motor Show. But when Honda starts exporting its new Fit-based crossover - or better yet, building it in Mexico for North American consumption - it will be called the HR-V.
This news comes courtesy of Honda enthusiast forum Temple of VTEC. When contacted by Autoblog, Honda spokesmen declined to comment on the veracity of the report, saying only that it would "announce the name in the near future," but the handle fits with what we know about Honda's history with compact crossovers. The previous HR-V (which was not available in the States) was a high-riding, squared-off crossover built between 1999 and 2006 and based on the Fit's predecessor, the Honda Logo.
While the HR-V moniker might not have name recognition in North America, it would in Europe where Honda also hopes its new crossover will find eager customers. It will also fit in nicely below the CR-V that will continue on as the HR-V's larger stablemate.

2014 Honda Civic Hybrid now available nationwide, CNG model in 37 states [UPDATE]

As promised, the 2014 Honda Civic is about to get a little green update. A hybrid gas-electric version will join the standard 2014 Civic in Honda showrooms nationwide tomorrow and a natural gas-powered model will join the party on February 15th, but only in 37 states. Both new models will get the updates that Honda applied to the other 2014 Civic models, including a seven-inch touchscreen display audio and expanded view driver's mirror, which are both now standard. Read our review of the 2013 Civic Hybrid here but note that enough has changed with the new model to go from an EPA rating of 44 miles per gallon across the board to 44/47/45 city/highway/combined. The CNG model is rated at 31 mpg in all three categories. The 2014 Civic Hybrid will start at $24,635, while the compressed natural gas (CNG) Civic aims a bit higher, starting at $26,640. More details on these new vehicles is available below. If you're happy with earlier versions of the CNG Civic, then you'll be happy to know that 2012 MY vehicles at participating Honda dealers still comes with a $3,000 fuel credit that can be used at Clean Energy stations, the largest brand of public compressed natural gas (CNG) stations in the US. If you don't have a Clean Energy station in your area, the Civic CNG comes with a $2,000 prepaid debit card to be used at other refueling stations. We've asked Honda for information on which 13 states will not offer the CNG model and will update this post when we get that information. UPDATE: The 37 states are now available below. These are the 37 states where the Civic CNG is available: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, Mississippi, North Carolina, New England, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin. That leaves the following 13 states without the Civic CNG: Hawaii, Idaho, Iowa, Kansas, Kentucky, Maine, Montana, Nebraska, North Dakota, South Carolina, South Dakota, Vermont, West Virginia, Wyoming. Honda Launches 2014 Civic Hybrid and Civic Natural Gas, Enhancing a Diverse Lineup of Fuel Efficient and Alternative Fuel Models Text Only 2014_Honda_Civic_Hybrid-CNG_Rls_FINAL.docx Add to Basket Printer Friendly 02/04/2014 - TORRANCE, Calif.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.