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Honda Fit EV lease drops to $199 a month, but there's a catch

The Honda Fit EV just became a much better deal. When it first launched, Honda offered the car (in California and Oregon only) in 2012, the monthly price was $399. In 2013, the official lease price dropped to $259. Today, Honda announced that the fun little runabout will cost you just $199. The catch? For new customers, this price is only good on used Fit EVs. You can also take advantage of this deal If you're a current Fit EV lessee by extending your time with your car by two years for the new, lower $199-a-month price. The other limitations of the Fit EV lease – the fact that there's no purchase option at the end of the lease and that the car itself is still only available in "designated market regions" – remain, which means that getting this particular electric car is a better deal than it used to be, but it's still not a good Fit for everyone. Related Video: Honda Introduces New Lease Options for Existing and Prospective Fit EV Lessees Mar 23, 2015 - TORRANCE, Calif. Two-year Fit EV lease extension offered to existing lessees New, two-year used Fit EV lease offered to prospective customers Price reduced to $199 a month; no down payment and unlimited mileage, routine maintenance and collision coverage included Honda is extending the reach of its efficient and fun-to-drive all-electric Fit EV (http://automobiles.honda.com/fit-ev/) through new lease programs for both existing and prospective Fit EV customers. For current, eligible Fit EV customers, Honda is offering a two-year lease extension that includes a lower $199 monthly payment1 (previously $259) and extends the unlimited mileage, routine maintenance and collision coverage1 that were included in the original lease. The reduced lease price and matching two-year terms1 will also be available to new customers interested in driving a used Honda Fit EV. Honda shared the news to a group of Fit EV drivers at an event hosted at the Honda Smart Home US (http://www.hondasmarthome.com/) in Davis, CA on Saturday, March 21. "Most Fit EV drivers tell us they love their vehicles, and many have requested lease extensions and this extended lease program is intended to meet their needs," said Steve Center, vice president of the Environmental Business Development Office, American Honda Motor Co., Inc.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.