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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Honda Vision XS-1 Concept looks like a sportier Vezel [w/video]

We've talked a lot about the Honda Vezel over the past few months, as the Autoblog staff is looking forward to the Fit-based CUV. It's a handsome little vehicle, that we think will do quite well when it finally arrives in the US market. That said, it's not a particularly exciting vehicle to look at.
Along with the appearance of the Mugen-tuned Vezel at the Tokyo Auto Salon, though, a new concept that's being shown by Honda today at India's Delhi Auto Expo has us hopeful for a Vezel that looks a bit more assertive. It's called the Vision XS-1 Concept, and it's a seven-passenger (yes, seven) crossover that features minivan-style sliding doors. It sports Honda's "Exciting H Design," which is the same design philosophy used by the stylists that penned the new Fit. Unfortunately, at the moment, Honda has provided exactly zero details about what powers its new concept.
As a concept for the Indian market, which is home to some of the tightest, most congested roads on the planet, the stylish XS-1 is meant to demonstrate that Honda knows a thing or six about building compact vehicles. In that regard, we think it's a spot-on piece of work. Let us know what you think of it in Comments, but first, have a look up top for a gallery of images and then scroll down for a brief video and the official press release from Honda.