2006 Honda Civic Ex Sedan 4-door 1.8l on 2040-cars

Auto blog

Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Recharge Wrap-up: Pikes Peak Honda CR-Z, Tesla's liquid-cooled cable

Honda will race a CR-Z hybrid in the Pikes Peak International Hill Climb. The car will use Electric SH-AWD, which probably means it will be using electric motors to power the rear wheels. Whether the Pikes Peak CR-Z uses the same powertrain as the upcoming Acura NSX or the 3.5-liter V6 with three-motor hybrid system used in the Acura RLX Sport Hybrid is still unclear. The car will also use Acura's Precision All-Wheel Steering (P-AWS) system. The CR-Z will be piloted by Tetsuya Yamano. Read more at Hybrid Cars, or, if you read Japanese, at Response. Tesla has introduced a thinner, liquid-cooled Supercharger cable. While the convenience of not having to "wrestle a good-sized snake into the car," as Elon Musk calls it in a shareholder speech, is wonderful, it could also allow for faster charging in the future. The liquid-cooled charging cable "also has the potential for increased power of the Supercharger long-term," says Musk. A cable able to withstand larger loads could mean shorter stops when it's time for a charge. Tesla has installed the first next-generation cable at the Mountain View Supercharger. Read more at Charged EVs. Smart is offering its Twinamic automatic dual-clutch transmission on more models in Europe. In addition to the 71-horsepower Smart Fortwo, the DCT will now be available in the 90-horsepower Fortwo and the 71-horsepower Forfour. In the Fortwo, the Twinamic DCT adds ˆ1,275 (about $1,437) to the price over the manual transmission, and is an extra ˆ1,425 (about $1,606) in the Forfour. The option of steering wheel-mounted paddle shifters as part of the Sport package makes driving the efficient microcar even more fun. Deliveries of the newly equipped vehicles begin at the end of July. Read more in the press release below. smart extends twinamic range for fortwo and forfour: Even more models with automatic transmission Stuttgart. Following in the footsteps of the smart fortwo with 52 kW/71 hp, the smart fortwo with 66 kW/90 hp and the smart forfour with 52 kW/71 hp are now also available with fully automatic twinamic dual clutch transmission. This costs an extra 1275 euros compared to the versions with 5-speed manual transmission (forfour: 1425 euros). This means that both model series now offer a choice between no fewer than nine engine/transmission combinations. Delivery of the new models will begin at the end of July 2015.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.