2006 Honda Civic on 2040-cars

Auto blog

2015 Honda Civic Type R revealed [w/video]

Earlier today, we told you how Honda has revealed a trio of new turbocharged VTEC engines, including the one that will be used in the 2015 Civic Type R. That's the winged, Batmobile-esque creature seen here. Ahead of a formal introduction at the Tokyo Motor Show, Honda is flaunting its new Civic Type R with images of the car testing at the Tochigi test track and video of the front-wheel drive hot hatch being put through its paces on the Nürburgring.
While the US is getting revamped Civic sedans and coupes, European customers will soon be able to opt for the 2015 Type R with its new Earth Dreams 2.0-liter turbo engine producing more than 276 horsepower. Honda has also made sure to give the car a styling that matches its powerful engine with a more aggressive front end, massive fender flares and a liftgate wing with unusual airplane-like canards. Honda is still withholding the Type R's official specs until the unveiling, but we can tell that the bigger wheels make room for beefier brakes.
The Civic Type R won't launch until 2015, but Honda has released the video posted below showing WTCC driver Gabriele Tarquini working the car around the 'Nürburgring, along with a brief press release. Check 'em both out and be sure to let us know what you think of this matte-black hot hatch in Comments.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Bonkers Honda Vezel headlines Mugen's lineup at Tokyo Auto Salon

Japanese automakers and their tuning divisions have descended upon the Makuhari Messe in Chiba City for the 2014 Tokyo Auto Salon. And for Honda, it's all about Mugen.
Honda's Japanese Domestic Market tuning division brought a series of modified concepts and racing cars to the salon this year, including the CR-Z hybrid touring car it fields in the Super GT series, the SF13 single-seater from the Super Formula series as well as customized versions of the Fit, Odyssey and N-WGN. But the prize for the most outrageous of them all surely goes to the modified Vezel you see above.
Modeled on Honda's new Fit-based crossover, the Mugen Vezel Concept goes further than the versions we've seen until now. It features a bonkers body kit, dual exhaust, brake upgrade, sport suspension, intricate 20-inch alloy wheels and an upgraded interior. It's not for the faint of heart, but if you're feeling still interested, you can check it out in the gallery above, along with the announcement below and the specs on Mugen's website.