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2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda reveals XR-V crossover in Chengdu

Global automakers have been moving largely towards global products, but that doesn't mean it can't tweak them for local tastes. Take Honda, for example, and its new compact crossover. Unveiled late last year as the Vezel, the crossover is expected to arrive in Europe and North America as the HR-V. But in China, it's being called the XR-V and adopts the form you see here.
Presented by Dongfeng Honda at the Chengdu Motor Show, the new XR-V is based closely on the Vezel but adopts some unique bodywork for a more rugged look. The front end gets a more SUV-like grille and bumper, while the side flanks are less swoopy but with more muscular wheel arches. The result may not be as bonkers as the Mugen version that debut at the Tokyo Auto Salon tuner show, but reminds us more of the similarly named and ruggedized Subaru XV Crosstrek.
Though technically billed as a concept, the Chinese-market XR-V looks just about ready for production as it is. Both 1.5- and 1.8-liter engines are specified, and while there may not be a wealth of other details available, you can read what there is in the press release (presented in original and translated forms) below.