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Mid-engine Honda sports car surfaces in EU patent drawings

Based on new patent drawings, Honda clearly isn't done with sports cars. The design you see above was registered and published by the European Union Intellectual Property Office (EUIPO) and was first reported by AutoGuide. The drawings show a rakish, angular sports car design that is very clearly mid-engine. It could almost pass for a Lamborghini. But the name on the design is Honda Motor Company, and aside from the name, it bares a strikingly similar appearance to a mid-engine design found in a Honda patent two years ago. In fact, the only major difference between this car and the older one (seen below) is the lack of a windshield and top. The shape of the lights and the grille, as well as the front fender vent and character lines running from it, are reminiscent of the S660 kei roadster for Japan. The large, angular intakes look more related to the Acura NSX, though. View 6 Photos Unlike the previous patent renderings of the car, this one has an interior, and the inclusion of it may be why the top and windshield are absent. The interior also leads us to believe that this design is for an upcoming concept. The steering wheel is a small, rectangular piece similar to what you would find in an F1 car or Indy car. The seats also look like thin buckets designed to be as sporty and light as possible. A production version would probably have a bit more cushioning and a round wheel. It does look like there is a pushbutton transmission setup in the center console like current Acuras, though. So what does this mean? Honda is clearly still working on this design, and based on some of the more radical design choices for the interior, we're likely looking at a concept car that will show up in the next couple of years. Whether a concept will lead to a production car is tough to say. There's definitely room in Honda's global sports car roster between the S660 and NSX for something in between, and Honda has reported that it's getting pressure from dealers for sporty cars. The exterior design isn't so extreme it couldn't be tweaked for production, either. There have also been rumors that Honda is preparing a mid-engine hybrid sports car with the Type R's turbocharged four-cylinder. Honda also holds a trademark for the name "ZSX," which fits the naming scheme of the NSX and old RSX, but at least in Europe, Honda has held the trademark since 2009. We'll just have to wait and see what Honda does.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.