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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Recharge Wrap-up: Toyota FCV ready for production, Nissan tests Leaf-to-Home energy management

Toyota will begin selling its hydrogen fuel cell vehicle (FCV) in Japan in December. The US and Europe can expect to see the car become available next summer. The FCV, which will likely be called "Mirai" (meaning "future") in Japan, is ready for production ahead of its initial deadline at the end of the fiscal year in March. Toyota planned for annual production of 700 units, but might increase output to meet higher-than-expected demand, which is currently nearing 1,000 units. The cars will mostly be sold in the four cities where a hydrogen fueling infrastructure is already being put in place: Tokyo, Nagoya, Osaka and Fukuoka. Read more at Nikkei Asian Review. Nissan is testing the Leaf EV as part of an energy management system including "Leaf to Home" technology. The system allows the Leaf to help support the power grid during peak energy usage, or provide backup power to a home or building during outages, particularly in emergencies like natural disasters. Using the Leaf's battery to provide electricity during peak hours would lessen the demand on the grid and make the system work more efficiently. Furthermore, if consumers are compensated for the energy saved by using the Leaf for power during periods of high demand, it could encourage more people to adopt the EV. Learn more in the press release below. CDP has given Honda a perfect climate disclosure score in its Global 500 Climate Change Report for 2014. CDP keeps track of how much companies are disclosing about their impact on global climate change. "The need for data on corporate climate change impacts and strategies to reduce them has never been greater," says CDP CEO Paul Simpson. "For this reason we congratulate those businesses that have achieved a position on CDP's Climate Disclosure Leadership Index." Other perfect scores were earned by Nissan, BMW, Daimler and General Motors. Read more in the press release from Honda below. Scientists at Stanford University have developed a lithium ion battery that can warn users before it overheats. A thin layer of copper between the anode and the layer separating the anode from the cathode acts as a sensor. When it detects lithium buildups from overcharging are approaching the separator, it sends an early alert long before it gets to a point where it would cause a short (which could lead to a fire). The new safety measure could be used in all sorts of battery applications, and not be limited to EVs. Learn more at Phys.org.

No S660 for US, but Honda wants sporty cars

Honda, best known lately for being a mainstream player rather than the brand that brought us the CRX Si, NSX, Integra Type-R, and S2000, apparently wants to builds sporty cars for the US again. With that in mind (or not), Honda has ruled out bringing the tiny, sporty S660 roadster across the Pacific. "I wouldn't put my chips on [the S660]," American Honda Executive Vice President John Mendel told Automotive News. At nearly 11.1 feet long, the S660 slots in between the 12.8-foot Mazda MX-5 Miata and the 8.8-foot Smart ForTwo. Yet Mendel says the tiny two-seater wouldn't work here. "When the practicalities of the market come in, and the car only so big, that might not be the best car for the US market," Mendel said. "It might be better for India or China or somewhere else." Honda is considering its options here in the US, though. As AN reports, after his takeover earlier this year, new CEO Takahiro Hachigo promised more sporting models, like the new, US-bound, 300-horsepower Civic Type R. And while it's no secret that Honda has filed patent drawings for a mid-engine model, Mendel offered little to indicate that it'd become a reality. Calling the project from Honda's Silicon Valley research and design facility a "design study," Mendel wouldn't answer AN when it asked whether this new model was successor to the S2000 or a more attainable, lower-powered NSX. He did, however, say his company was getting pressure from dealers over the lack of verve in the company's lineup. "They want anything in the sports car world," Mendel told AN. "They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000 sports car. Because that's the nature of what they do." There you are, Honda. Your dealers want it, which means your consumers are probably are asking for it, and your CEO wants it, too. Make something happen.