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Honda introducing all-new EV, PHEV models by 2018

Honda finally showed off its FCV Concept (with our first glimpse of its interior) to a North American audience at the 2015 Detroit Auto Show today, but the big news from the Japanese automaker was that the hydrogen fuel cell vehicle will be joined in the market by two new alternative fuel vehicles by 2018. One is an all-new pure battery electric vehicle and the other is an all-new plug-in hybrid. Details on the new vehicles were slimmer than the skinniest hipster jeans in all of Detroit, but the announcement shows that Honda wants to grow its portfolio of alt-fuel powertrains in the not-too-distant future. Honda currently sells the Fit EV and various Accord hybrids, and also showed off the upcoming Acura NSX here in Detroit this week. Ryan Harty, Honda's manager of environmental business development, said that these vehicles are all in service of the upcoming stricter CAFE fuel economy requirements. "Leading up to 2025 [the 54.5 mpg level], in order to meet regulation – not just US but globally – and more to meet our customer's expectations, we think big improvements in ICE engines can meet those," he said. "But also very exciting to all of us at Honda is our upcoming electromobility products. We really are building the foundational blocks to get to where we need to go after 2025." "We want to bring these vehicles to market in significant volume." - Ryan Harty That means vehicles that devour electricity. "Honda is very optimistic about the future of electromobility," Harty said, "not just the hybrids that we've already brought out but how those hybrids and our experience with fuel cell vehicles and battery electric Fit EV and Accord plug-in hybrids is giving us the confidence to launch a brand-new generation of battery electric and plug-in hybrid vehicles. This will be a new sales pillar for American Honda. We want to bring these vehicles to market in significant volume." Honda says that it will also use, "further application of two- and three-motor hybrid systems" in the US. The fuel cell concept will arrive as a production version after March 2016. That is when it is scheduled to launch in Japan, with US deliveries happening some time later. In the near-term, though, expect better VTEC turbo engines to power more Honda vehicles while using comparatively less fuel. Honda says it will invest $340 million at the Anna Engine Plant in Ohio to build a new 4-cylinder engine. Down the road, though, its electrons over petroleum.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda recalls 6,800 Accord hybrids for switching to fail-safe mode

Honda is recalling 6,786 examples of the 2014-2015 Accord hybrid for an issue that can cause them to go into fail-safe mode. There are no reports of injuries or accidents, but the company has received 58 warranty claims about the problem as of Sept. 17, 2015, the National Highway Traffic Safety Administration reported. Due to an issue in the sedan's hybrid battery cell voltage sensor, the part can be affected by electrical noise from the hybrid battery inverter and motor circuits. When this happens, the vehicle enter a fail-safe EV mode, which shuts off the internal combustion engine and limits the speed to 40 miles per hour. According to Honda, the Accord hybrids have about two miles of driving range in this state, and afterwards they stall. As a fix, the automaker has a software update to keep the sensor from misinterpreting the electrical noise. RECALL Subject : Hybrid System may go into Fail Safe Mode Report Receipt Date: SEP 25, 2015 NHTSA Campaign Number: 15V602000 Component(s): HYBRID PROPULSION SYSTEM Potential Number of Units Affected: 6,786 All Products Associated with this Recall Vehicle Make Model Model Year(s) HONDA ACCORD HYBRID 2014-2015 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2014-2015 Honda Accord Hybrid vehicles manufactured August 29, 2013, to May 30, 2015. Electrical interference may cause the hybrid system to switch into fail-safe mode, disabling the gasoline engine, limiting the vehicle's speed to 40 miles per hour and functioning only on battery power. Once the battery is discharged, the vehicle will stall. CONSEQUENCE: A vehicle stall increases the risk of a crash. REMEDY: Honda will notify owners, and dealers will update the hybrid system software, free of charge. The recall is expected to begin November 6, 2015. Owners may contact Honda customer service at 1-888-234-2138. Honda's number for this recall is JT7. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement by American Honda Regarding Cell Voltage Sensor Recall: 2014-2015 Accord Hybrid Oct 5, 2015 - TORRANCE, Calif. Honda will voluntarily recall 6,786 model-year 2014-2015 Accord Hybrid vehicles in the United States to update the hybrid system software related to the hybrid battery cell voltage sensor (CVS), free of charge.