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Japanese automakers ramping production for renewed American sales

Wed, 21 Nov 2012

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Honda unveils new 3.5-liter racing engine

Sat, 22 Feb 2014

Honda is following Ford's lead and debuting the second twin-turbocharged V6 to be used by Daytona Prototypes in the United Sports Car Championship. The wait won't be long to see it on track because the new engine will debut with the Starworks Motorsport team in a Riley Gen3 prototype chassis at the 12 Hours of Sebring from March 12-15.
The new HR35TT engine is based on Honda's J35 production V6 found in a variety of its models, including the current Accord. The racing version benefits from dry sump lubrication, but is still similar to the production version with an aluminum block, direct injection and single overhead camshafts. It is fueled by 100-octane E10 fuel, but like many racing engines, exact power figures have not been released.
Starworks has had a close relationship with Honda since it won the LMP2 class at the 24 Hours of Le Mans and in the FIA World Endurance Championship in 2012 with a Honda Performance Development ARX-03b chassis and Honda engine. We can't wait to see this new mill hit the track, and see how it fairs against Chip Ganassi Racing's EcoBoost-powered Riley. Scroll down to read the press release for the full details.

Honda rolls out various oddities for 2015 Tokyo Auto Salon

Thu, Dec 25 2014

On January 9 the doors at the Makuhari Messe in Chiba will open for the 2015 Tokyo Auto Salon. and you know what that means, boys and girls: that's right, all sorts of strange mod jobs. Not to be confused with the Tokyo Motor Show that's Japan's main automotive expo, the Tokyo Auto Salon is the Nipponese equivalent of SEMA. Honda is among the first to announce its lineup for the show, and, well... let's just say they're not all hideous and leave it at that. The H brand has got a whole array of customized machinery in store for the tuner expo, starting with the new N-Box Slash that just went on sale in Japan as the company's latest Kei car. One version of the tall wagon on the tiny wheelbase is obviously inspired by America, or at least a Japanese impression of what American car culture is like: it's decked out in red with racing stripes, flame graphics, a highway road sign and strange checkerboard wheels. Another N-Box Slash dubbed the Cyber Code:89 concept looks like something from anime, all decked out in futuristic graphics and glowing lights. A third example is rather more tastefully done up in teal with yellow accents. Of course Honda hasn't put all its eggs in the Slash basket, turning its attention as it has to other models in the JDM lineup. There's a retro N-One concept with a low-key grey and white exterior but with a zany multicolor interior, a tasteful white N-WGN with Modulo accessories, an Odyssey Absolute 20th Anniversary edition minivan, a take on the NM4 cruiser bike that'd look right at home in Akira and – one of our favorites from the lot – a Mugen take on the Honda Legend that we know as the Acura RLX. Whether your plans will take you to Tokyo for the show or not, you can scope 'em all out in the high-res image gallery for a closer look.