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Renderings have us excited for reinvigorated Honda Civic Si

Realistically, we know there's no way the new Honda Civic Si will look exactly like the stunning, green, two-door coupe that debuted at the 2015 New York Auto Show. But, as these renderings show, there is a future where the production Si will look very nearly as good as that concept car. Now, it's very important to note that these are not official renderings. Instead, they've been assembled by CivicX.com, and are based on everything from the production Civic sedan, to spy shots of the upcoming coupe, to the flashy concept that foreshadowed the new compact earlier this year. Inspiration was also drawn from previous Si models. As always, take these shots with a grain of salt. That warning has never been so hard to follow, though. These renderings show off a coupe that is very nearly as cool as the concept, while still remaining firmly planted in the real world. In our mind, the front end is the most accurate part of these renderings, taking the production Civic Sedan's and applying a suitable layer of aggression. Other aspects look good, but are probably a bit too fanciful, like the huge wheels and ultra-low-profile tires – seriously, those look like 35-series rubber. That's madness. We aren't crazy about the back, either. With that pedestal spoiler, huge taillight element, and busy rear bumper, there's just too much going on at the tail of these Civic Si renderings. We wouldn't mind seeing a smaller spoiler, perhaps one that doesn't so heavily obscure the handsome fastback tail. A wider diffuser would help, too. It seems underdeveloped here, almost like it was tacked on at the last minute. Check out the full range of renderings, which give us a look at a potential version of the new Si in a variety of traditional colors, including what looks like Taffeta White and Rallye Red. Related Video:

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Honda to use English as its official language

Honda still has its headquarters in Japan and offices all over the world, but expect to hear a little less Japanese from the automaker in the coming years. A small statement in the business' latest sustainability report (available here as a PDF) announces English will become the official language for interregional communication by 2020. Honda believes that the change should foster better contact between countries as Japan becomes a less central focus for the company. As part of this shift, any documents or questions during interregional meetings, plus any other information being shared between territories, must be in English. To put some extra weight behind the mandate, the ability to speak the language is going to be a requirement for future promotions to management. In the meantime, "Honda has implemented measures in Japan that include study programs aimed at boosting English language skills," the sustainability report said. According to Automotive News, former CEO Takanobu Ito called the idea of making English an official language for company communications "stupid" five years ago. Although even under his watch, things were changing. In 2013, Honda adopted English as the main form of discourse in global meetings. The decision to lessen the focus on Japanese within Honda stems in part from changing worker demographics and major sales regions. According to Automotive News, 81 percent of the company's production comes from outside of Japan, and the country only accounts for about a third of the workforce. Also, 40 percent of global sales are from North America. Honda is quickly transitioning into a more global company in general. For example, the latest Civic Type R is assembled in the UK but has an engine from the US. Also, North America is getting the European made Civic five-door hatchback for the venerable model's next generation. English as the Official Language Setting English as the official language in inter- regional communications It is vital to develop an environment that achieves close communication between associates in six regions worldwide in order for the Honda Group to display its comprehensive capabilities while local sites are independent.