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Honda invests $215M in Ohio Earth Dreams production

Honda has announced a $215 million investment in a pair of its Ohio operations, taking its total tally for North American operations up to $2.7 billion in three years. The announcement was made at the 2013 Center For Automotive Research Management Briefing Seminars in Traverse City.
$180 million of the investment is earmarked for Honda's Anna, OH engine plant. The money will allow the facility to increase its aluminum die casting and increase production of Honda's Earth Dreams Technology engines. Think of Earth Dreams as sort of like Mazda's Skyactiv line, only ED is limited to a new line of engines, rather than a full suite of automotive components. Anna will also be getting a new technical center to train engineers, techs, and line workers on powertrain technology.
The remaining $35 million is slated for Honda's main Ohio operations in Marysville. A 160,000-square-foot facility will be constructed near Honda's current properties, which will house another technical training center to focus on automotive manufacturing. The new building will also house Honda's North American Services group, as well as a new heritage center.

Honda ending CR-Z, Insight sales in Europe

Death by diesel? That may be the epitaph of the Honda Insight and CR-Z in Europe, where the Japanese automaker will discontinue sales of the two hybrid models before to the 2015 model-year. A Honda spokesman confirmed the discontinuation to Automotive News, and information on those models has been taken off of Honda's official websites in Germany, Spain and Italy. The European embrace of all things diesel and fuel efficient as well as competition from Toyota are the primary culprits. The cancellation is not a surprise. Insight sales in Europe fell a whopping 62 percent last year while CR-Z sales there plunged 66 percent. Combined, both models sold less than 2,000 units in Europe last year, Automotive News says, citing JATO Dynamics. Honda is having trouble moving the Jazz Hybrid (also known as the Fit) in Europe as well. European sales declined about 40 percent last year to around 4,500 units. Those numbers compare rather unfavorably to a 43 percent surge in Toyota's hybrid sales in Europe to about 153,000 units. The Insight may face the same fate in the US. Last year, US Insight sales fell 18 percent to 4,802 units, a small, small challenge to the more than 234,000 Toyota Prius variants sold in the US in 2013. Honda has not made an official statement on the Insight's fate here, but the sales are speaking for themselves. Featured Gallery 2014 Honda CR-Z Hybrid View 14 Photos News Source: Automotive News - sub. req. Green Honda Hybrid hybrid sales

Honda returning to F1 as McLaren partner

Honda must really love Formula One racing, as evidenced by today's announcement that the Japanese automaker is returning to the world's most popular motorsport for the fifth time in its history. Honda has entered into a team partnership with McLaren to develop and manufacture power systems - the engine and energy recovery system - for the 2015 F1 season. McLaren will be in charge of chassis development and running the day-to-day operations of this newly formed team, which will be called McLaren Honda.
Honda says its decision to reenter F1 racing had to do with new regulations for the 2014 season that require cars to be powered by a 1.6-liter direct-injection turbocharged V6 engine paired with an energy recovery system. Apparently the chance to develop this particular powertrain for F1 racing was too enticing for Honda to pass up, which suggests it has bigger plans for the knowledge learned while developing these systems beyond just winning races.
As mentioned, this is Honda's fifth foray into F1 racing, the first being back in 1964 when it participated as its own team through 1968. Its longest stint came from 1983-1992 as an engine supplier, during which time it partnered with many teams, including McLaren, and won six Constructor Championships. Honda then returned from 2000-2005 as an engine supplier for British American Racing (BAR) before buying that team outright and running it as Honda Racing from 2006-2008. Then the global economic crisis hit. Honda's return to the sport will surely be welcomed by fans as its partnership with McLaren should produce a formidable team. It's a strong signal that the company has returned to health after a few tumultuous years, and hopefully its rediscovered motorsports mojo will help yield more passionately engineered street cars.