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Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.

Recharge Wrap-up: Elon Musk in Reddit AMA; Honda releases annual environmental report

Elon Musk will answer questions in a Reddit AMA tonight. The "Ask Me Anything" event will begin at 9:00 pm EST, and will last one hour. Musk will answer as many reader questions as he can in the allotted amount of time. Reddit's /r/TeslaMotors board is selecting official questions from users to pose to Musk as well. If you have any aching inquiries for the CEO of Tesla and Spacex, you probably don't want to miss this. Read more at Clean Technica, or at Reddit. Powertree Services plans to build solar-powered EV charging at San Francisco apartment buildings. The group will rent parking spaces at apartment buildings and put solar panels on the roof. Tenants with EVs can pay a monthly fee to charge their cars at their own apartments and Powertree Services parking spots around town. It takes the responsibility of building and maintaining the chargers off the building owners, but provides them with some revenue from renting the space to Powertree. Read more at Treehugger. The market for environmentally friendly cars will remain strong despite cheap oil prices, according to IHS Automotive Advisory Services. James Chao, director of the company's Asia-Pacific region, says his clients are still very focused on fuel economy. IHS has predicted green car production to triple by 2020 from 2014 figures. Hyundai and Kia, who are clients of Chao, have new EVs, hybrids, plug-in hybrids and fuel-cell vehicles on the way - a seemingly "unfocused" plan that Chao defends. "Especially at times when uncertainty is dominant, it could well be referred to as being prudent," he says. Read more at The Korea Herald. Honda has released its annual North American Environmental Report. In the report, Honda notes environmental progress it has made over the last year in a number of areas. It points out the introduction of the 2014 Accord Hybrid and the FCV Concept. It enumerates reductions in greenhouse gas emissions in transportation, use of its products and even from Honda's suppliers (however, there was a 0.7 percent rise in CO2 emissions during manufacturing due to, or rather "despite a significant increase in production"). Honda is using less water, and producing less waste - only 0.8 kilograms are sent to the landfill per car manufactured. Honda also worked with SolarCity to get solar panels on 1,650 rooftops in the US. Read more on Honda's website. Marco Andretti will race in the Formula E Buenos Aires ePrix.