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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda surprises with Gear concept in Montreal

It's not often that a major automobile manufacturer debuts a brand-new concept at the Montreal International Auto Show - mostly because it takes place concurrently with the massive show in Detroit - but here we are with the so-called Honda Gear Concept Study Model, which was just uncovered by our friendly neighbors to the north.
According to the automaker, the Gear "demonstrates Honda's innovative approach to providing the automotive answer for young, urban, Gen-Y lifestyles. Inspired by fixed-gear bicycles... Gear is simple and utilitarian, but also customizable, connected and full of personality." It is apparently "practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car," according to Dave Marek, Design Director at Honda R&D Americas.
We don't know anything else - what might lie underhood, how it is "connected" or at what price point it might potentially be sold at. Check out our high-res image gallery above and the press release below and you'll know just about as much as we do.

Honda S660 Concept portends a new kei car for 2015

Apart from a tiny, one-paragraph mention in a press release about the Honda show stand in general, the company hasn't said very much about its completely charming S660 Concept. The model would seem very much to be a look ahead at a possible successor to the Beat kei car for Japanese customers, though we've been told that we shouldn't expect any kind of translation or product for the American market (despite certain key executives wanting more sports cars in the US).
Honda tells us only that the S660 roadster features "advanced styling" and "new initiatives such as Super cockpit interior." We do think that the confines of the S660 look particularly driver-focused, with a carbon fiber steering wheel clad in soft leather, very racy looking vented seats and instruments tilted to keep the pilot constantly informed.
Honda President and CEO, Takanobu Ito, also touched on the S660 in his remarks at the press conference, saying that the model "embodies the freewheeling thinking of young Honda engineers, who want to make a cool car that is unique to Honda." Takanobu also said that the concept will be developed into a production model for 2015, which is great news for Japanese drivers.