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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda updates Takata airbag recall status for some models

The net enveloping vehicles in the Takata airbag inflator recall just seems to keep widening. Honda is now updating its previous campaign to revise the status for even more models that were ever registered in (or originally sold in) 13 high-humidity US states and territories.
All of these vehicles were included in the company's earlier repairs. However, at the time this fix was titled "a safety improvement campaign." This latest action upgrades that condition to "a formal recall," according to Honda's official statement. The models include: the 2003-2005 Honda Accord, 2001-2005 Civic (pictured above), 2002-2005 CR-V, 2003-2004 Element, 2002-2004 Odyssey, 2003-2005 Pilot, 2006 Ridgeline, 2003-2005 Acura MDX and the 2005 Acura RL. All of these need to have their passenger-side, front airbag inflator replaced, and the recall affects Alabama, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, the US Virgin Islands, Saipan, Guam and American Samoa.
As with the rest of these affected vehicles, it's possible in a collision for the inflator to rupture spraying metal shrapnel at occupants. There are at least 139 injuries attributed to this problem from a variety of automakers so far. Among this latest population of vehicles, Honda says there have been no confirmed injuries or fatalities related to these exploding inflators.

Honda planning a second Vezel for developing markets

The new Honda Vezel was designed as a global product. Unveiled at the Tokyo Motor Show in November, the compact crossover is already going on sale in Japan, will soon reach Europe and will eventually hit the North American market as well - albeit with a different name and engine lineup. But it won't be sold everywhere.
According to Autocar India, the Vezel was originally earmarked to reach the emerging market on the subcontinent, but the declining value of the rupee has apparently forced Honda to rethink its strategy. Instead, the Japanese automaker is now expected to develop a second compact crossover - one more cost-effective to produce locally - for sale in India and other, nearby developing markets.
The new model would be based on the Brio, a hatchback that's smaller than the Fit (on which the Vezel is based) and built in India, Thailand and Indonesia. Honda has already enlarged the Brio's platform to create the Amaze sedan and Mobilio minivan. Building a crossover on the same platform would reportedly require some re-engineering - particularly around the wheel wells - but would apparently still be more cost-effective than importing the Vezel.