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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Honda Civic poised to get new Earth Dreams engines

When Honda executed its emergency refresh of the Civic for 2013, it didn't do any massive powertrain reworking. But that doesn't mean new things aren't already in the works for Honda's compact. According to Automotive News, Honda has confirmed that it will offer the Civic with a new Earth Dreams powerplant sometime in the future, though details on timing and exactly what sort of engine are unclear as of this writing.
The confirmation comes from Honda's executive vice president and regional director for North America, Tetsuo Iwamura, who says that the Earth Dreams engine will come when the Civic is re-engineered or redesigned, not during a refresh. There is also no mention of whether these changes will apply to just the standard Civic, or if the Si and Hybrid models will receive some Dreamy new tech, as well.
The entire Earth Dreams group of technologies encompasses more than just naturally aspirated engines with direct injection. A turbo-diesel engine is also part of this suite, as are new continuously variable transmissions and new gasoline-electric hybrid powerplants. Honda launched its 2.4-liter and 3.5-liter Earth Dreams engines in the redesigned 2013 Accord.

Honda customizing Vezel to headline Tokyo Auto Salon lineup

With the Tokyo Motor Show now behind it, the Japanese automotive industry is gearing up for the next big event. That'd be the Tokyo Auto Salon, Japan's equivalent to SEMA or Essen, set to take place at the Makuhari Messe in Chiba. Subaru has already announced what it has in store for the tuner expo, and now Honda has followed suit.
Most interesting of all the tuner concepts Honda has lined up are a pair of modified Vezel crossovers. The one pictured above is kitted out with parts from the Modulo catalog, while a second one is being prepared by Mugen (similar to the one recently leaked). Both look pretty sharp and hint at the possibilities in store for the Fit-based crossover that'll come to these shores with turbo power.
Honda is also displaying Modulo and Mugen versions of a number of other vehicles, including its N family of Kei cars, the new JDM Odyssey and the Fit. There's an N-WGN kitted out like a cookie delivery truck, an N-Box+ modified to look like an Element, a series of Ninja Turtles-inspired Grom motorbikes and an array of racing machinery. Check 'em all out in the gallery above and the press release below.