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Honda demonstrates new Vehicle-to-Pedestrian safety tech [w/video]

We're fresh from a balmy rooftop deck in downtown Detroit, where Honda held a meeting this week to discuss and demonstrate a few upcoming advanced safety features. A clear focus of the mini event was the company's new Vehicle-to-Pedestrian (V2P) technology, with a suite of Vehicle-to-Motorcycle (V2M) tech a significant second course.
With spirits still high from announcing the 2014 Odyssey as the first minivan to win the Top Safety Pick+ status from IIHS - and after seeing the application of new high-strength-steel sections of the Acura MDX body structure - Honda shared the fruits of some safety tech that is still in the research phase.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda Tourer BTCC car lavished with photographic love

Back in December, Honda Yuasa Racing gave us one image of the Civic Tourer entrant it's fielding in the 2014 British Touring Car Championship. Thanks to media days at Brands Hatch and a few photos from Oulton Park, we've got a whole photo album of the elongated Civic that will attempt to continue Honda's BTCC winning ways and shots of drivers Gordon Shedden and Matt Neal.
This is the first wagon to race in the BTCC since 1994, when Jan Lammers and Rickard Rydel had just one year to throw the Volvo 850 Estate BTCC between the kerbing. The following year, the rules were changed so that rear wings couldn't extend above the roofline or beyond the rear bumper, which meant the end of Volvo's blue and white "pizza delivery wagon."
The season begins on March 30 at Brands Hatch, when Shedden and Neal will begin trying to wrest the driver's championship crown from Pirtek Racing. We don't know anything more about the manufacturer entry go-fast Civic Tourer, however, which means this is just an easy feast for the eyes. Because racing wagon.