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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Are you the 2014 Honda Fit?

Despite being the oldest model in North America's subcompact sweepstakes, the current Honda Fit remains a paragon in its segment, offering unparalleled packaging, good road manners and robust reliability. In fact, even with far more modern competitors like the Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Nissan Versa Note on the scene, it may well still be the best of the bunch.
All of which explains why we're so nervous about the next-generation model, shown in these apparently leaked stock shots scanned from an in-country magazine (no, that rear end really isn't that wonky, it's the page curl distorting the image).
Will the next Fit retain the current car's incredible seating flexibility? Will it still offer a sweet-shifting manual transmission and a four-cylinder seemingly happy to bounce off its rev limiter all the livelong day? We won't know until we try it, but if these shots are representative of what we can expect in North America, it certainly will look very different. While the same two-box shape with roughly the same greenhouse remains, the front end looks much more aggressive than before, with squinty-eyed headlamps blending into a Civic-like grille, all sitting over a lower fascia with unusually oversized air intakes. The profile view is dominated by the front quarterlight and a new sharply rising character line that originates in the front fenders and terminates in the headlamps.

Honda fined $70 million for failing to report deaths, injuries

The federal agency charged with keeping US motorists safe announced Thursday it has fined Honda $70 million for failing to report death and injury data in a timely manner. Honda failed to report 1,729 incidents involving death or injury over an 11-year period, according to National Highway Traffic Safety Administration officials. Federal law requires automakers to report deaths, injuries and certain warranty claims. Officials said Thursday that information could have been used to spot trends in automotive defects and potentially save lives. Transportation Secretary Anthony Foxx said it is possible the Department of Justice could conduct a criminal investigation into the failures, but it was not immediately known whether the Justice Department would pursue such charges. NHTSA officials still don't know much about the 1,729 incidents of death or injury that were missing from the Early Warning Reporting records, because in some cases, they still haven't been reported. Mark Rosekind, the agency's new administrator, said Honda is still in the process of sending investigators the missing information. "Our first task will be to review that, and determine actual deaths and injuries," he said. "That data is in the process of coming to us and being processed right now." The $70 million is the largest civil penalty levied against an automaker in history, officials said. It actually consists of two $35 million penalties, the maximum allowed by statute for a single TREAD Act violation. In this case, NHTSA broke the fine into separate violations, one for the missing deaths and injury information and one for the company's failure to report certain warranty-claim information. Honda reached an agreement with the federal government in late December, in which it accepted additional regulatory oversight and third-party audits that will ensure reporting is properly completed in the future. Image Credit: Copyright 2015 Drew Phillips / AOL Government/Legal Honda transportation