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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2016 Honda Accord Coupe V6 Quick Spin

Popular opinion is that Honda has not been a friend to enthusiasts in recent years. The company killed the awesome S2000, got away from building low-cost driver's cars like the CRX, ruined the Civic Si (on multiple occasions, most notably in 2002 and again in 2012), and kind of neutered Acura into a listless near-premium brand devoid of its original charm. But there are bright spots: We're finally going to get a Civic Type R in the US, and while the new NSX is a long way from the lightweight original, it's still an extremely impressive specimen. And then there's the Accord Coupe, which doesn't necessarily look like a typical performance Honda on first glance. Honda has been building the two-door Accord for decades, even as virtually every other mainstream brand has abandoned the segment. What's even more interesting, is that Honda makes one for the car guys. The company builds a V6-powered, two-door coupe with a six-speed manual transmission that probably accounts for maybe half a percent of the Accord's overall volume. Such a blatant disregard for things like economies of scale could only be achieved by a brand with a real passion for performance. Now that the Accord has been fully refreshed for 2016, we set out to revisit our V6/manual hero. Driving Notes This naturally aspirated V6 produces 278 horsepower and 251 pound-feet of torque, which admittedly isn't as much as you'd get from the slightly larger V6 engines you'd find in the likes of the Dodge Challenger, Chevrolet Camaro, or Ford Mustang. But the Honda is extremely willing to rev. That, combined with a startlingly smooth, linear torque curve, means the 3.5-liter Earth Dreams V6 is remarkably composed in both normal and aggressive driving. Low-end grunt is easy to access, despite the 6,200-rpm torque peak, while the throttle response is relatively sharp for what you might expect in an Accord. It sounds spectacular too, with a howly, Civic Si-worthy exhaust note and a notable lack of any piped-in induction silliness. It simply sounds like, you know, an engine – and a very good one at that. The buttery smooth, six-speed manual transmission has a light action, making this a true case where all you need to shift is a flick of the wrist. The clutch pedal is light and the catch point is almost too broad, meaning it's easy to ride the clutch until you get used to this setup. Once you adjust, heel-and-toeing this front-drive coupe actually becomes an entertaining activity.

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video: