Honda Cr-v 2wd 5dr Ex Low Miles 4 Dr Suv Automatic Gasoline 2.4l Dohc Mpfi 16-va on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2015 Honda Civic Type R to sire next-gen CR-Z?

Salt shakers at the ready, boys and girls. There's a rumor out of Australia claiming the next Honda CR-Z will be based on the forthcoming 276-horsepower, turbocharged Civic Type R. Apparently Honda's research and development bigwigs have been unnerved by the reception of the Scion FR-S/Subaru BRZ twins and are eager to return fire.
Now, don't get too excited - Honda isn't following the Volkswagen model of offering virtually unchanged mechanicals in a different bodyshell (Beetle Turbo and GTI, for example). Instead, the report says the future CR-Z will retain its hybrid powertrain, albeit with a serious kick in the pants. A prototype is said to already be zipping around Japan with a turbocharged, direct-injected, 1.5-liter, four-cylinder engine and the current CR-Z's electric motor and battery pack. With a reported 221 horsepower mated up to a seven-speed, dual-clutch transmission (say buh-bye to the CVT and six-speed manual) and the next-gen Civic platform underneath, the rumored CR-Z has all the makings of a hot hatch riot.
Of course, this all sounds wonderful. This is also the point where you should be enjoying that salt. We really like the idea of a properly hot CR-Z that can compete with John Cooper Works Mini models and the new Ford Fiesta ST, but the three-door hybrid has been such a slow seller for Honda in the US that it might not field a second generation here, no matter how improved it might be. Let us know what you think of an amped-up CR-Z in the comments. Is it a good idea, or is this one Honda model that's just too far gone?

2015 Honda CR-V

Predicting the future direction of Honda's compact CR-V would have been difficult based on the Civic-derived model that first arrived on our shores for the 1997 model year. The newcomer, selling alongside the body-on-frame Passport (a hastily rebadged Isuzu Rodeo), was a cute compact crossover with four doors and an awkward curb-side hinged tailgate thanks to its Japanese home-market design. The five-passenger CUV offered generous interior room, but its wheezy 2.0-liter four-cylinder, with an output of just 126 horsepower and 133 pound-feet of torque, required 11.7 seconds to bring the 3,153-pound vehicle to 60 miles per hour. Rear drum brakes didn't help much in the stopping department, but Honda offered safety-minded consumers optional anti-lock brakes on the premium trim.
Nearly two decades after its introduction, the CR-V has matured in spectacular manner. The refreshed 2015 Honda CR-V, now in its fourth generation, is dimensionally within two inches of its ancestor in overall length and nearly identical in height and wheelbase. That consistency of dimension is impressive in this age of size and segment creep, and it stands as a testament to how 'right' Honda engineers got the model's original packaging. Of course, the CR-V hasn't stood still - nearly everything else about the best-selling compact CUV has improved in leaps and bounds.
But Honda is not the only player in this hotly contested segment today, so the automaker has taken the unusual step of updating its fourth-generation model just a few years after its introduction in an effort to keep it seated on the podium. To learn more about the automaker's improvements, and form our own impressions, we spent a day driving the CR-V in sunny Southern California.