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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Red Bull F1 denied access to Honda engines

There are four engine manufacturers in Formula 1: Ferrari, Honda, Mercedes-Benz, and Renault. Infiniti Red Bull Racing ended its marriage to Renault, got to the altar with Mercedes and then Mercedes backed out, couldn't even agree on a pre-nup with Ferrari, and Honda flat-out said, "No." At the moment that has left the four-time World Champions without an engine for next year, owner Dieter Mateschitz threatening to take his two teams and four cars out of the sport, and F1 honcho Bernie Ecclestone threatening to sue Mateschitz if he does. The Japanese company had turned down the idea because after a first year with some poor performances and a few public sour notes, it wants to get McLaren's cars running properly before it expands its operation. Now it seems some behind-the-scenes action of late has opened up channels between Red Bull and Honda, and the two are at least talking. Honda, though, still says such a deal is highly unlikely at best, and Red Bull says it will have something to say when something is done. It appears that McLaren chief Ron Dennis, however, has vetoed the idea. Ecclestone says Honda made a deal with the FIA that would allow Honda to supply two teams in its second year, but Honda gave Dennis veto rights over who the second team would be. For the same reason that Mercedes backed out and Ferrari only wanted to sell Red Bull year-old engines, Ecclestone says Dennis might view Red Bull as a competitor and doesn't want to risk two more cars getting in front of his own. If that's the case and Red Bull is going to remain in the sport, it might need to hit the flower shop and book a trip to Renault headquarters. Soon. Related Video:

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.