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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Honda overhauls North American operations with eye towards more autonomy

The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.
Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.
The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.

2014 Honda Grom motorcycle is a 125cc-shot of awesome [w/video]

My very first turn at the handlebars of a motorcycle came courtesy of an MSF Honda CB125. Despite the fact that it wore a very stern sticker on the tank warning all who rode that it was for instructional purposes only and not for legal sale, I wanted nothing more than to ride it past the cones of my license test and straight home. There was just something about the lightweight, low-power machine that just felt right. Now Honda is giving American buyers the chance to take home something similar. Meet the Grom. Yes, it's basically a sexed-up scooter, but that's fine by me.
There's a fuel-injected 125cc single pushing the fat-tired bike around, and a four-speed gearbox handles shifting duty.The smallish 12-inch wheels give the Grom a bit of a goofball appearance, but the handsome bodywork and gold forks help offset the look. Something tells me this joker is more fun than should be legal. Check out a fun video of the bike in action by scrolling down, and while you're there, you'll find a full press release on all of the new Honda powersports models, including the Grom. You can also head over to the Honda consumer site for more information. The bike will land in showrooms this August with an MSRP of $2,999.