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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video:

Hydrogen deal between GM, Honda getting factory real

Honda and General Motors may take their cooperation on hydrogen fuel cell technology to the next level by opening a joint factory to produce the components. If the plan comes to fruition, the two automakers could open the plant by 2025 at the latest. "By cutting costs with General Motors, we hope to increase our FCV production capacity to help achieve the government's goal," and anonymous Honda official told The Asahi Shimbun. The Japanese newspaper didn't specify where the companies might build the factory, but the plant would allow the automakers to share the expensive costs of mass-producing fuel cells. Honda and GM would continue to independently develop the actual vehicles that would use these components. The automakers teamed up in 2013 to split the massive investment that's required to develop fuel cell components. Despite years of research focused on driving costs down, the amount of money required to build a hydrogen car can quickly add up for any company because of the expensive metals that the fuel cell stacks require, and there's the additional expense of creating technology in this still burgeoning field. By sharing common parts, Honda and GM can lower prices through economies of scale. Both automakers continue to move forward with hydrogen vehicles. For example, the Honda Clarity Fuel Cell (pictured above) launches in Japan this year, and it should help the country's goal to have as many FCVs on the road as possible in time for the 2020 Olympics in Tokyo. Meanwhile, GM has a fleet of fuel-cell test vehicles that has driven over 3 million miles.