2022 Honda Cr-v Ex on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda working on 'power exporter' to go with fuel-cell vehicle

The bad news, as we've previously reported, is that Honda's first production hydrogen fuel-cell vehicle won't debut until 2016, a bit later than expected. The good news is that the automaker may produce a device that will let that FCV's motor power up other devices as well. So it's a tradeoff of sorts. The company is producing what it calls the Power Exporter Concept. Put simply, it's a device that can connects to the fuel-cell vehicle and produce AC power (the picture makes it look fairly small, but dimensions weren't disclosed). The device has a maximum output of 9 kilowatts. Honda isn't saying much else about the device, which was announced along with further details of the company's upcoming fuel-cell concept vehicle. Still, it's heady yet not terribly surprising stuff from a company that's long been a big player on the portable power generator industry. Honda recently said its first production fuel-cell vehicle would see the light of day in early 2016 instead of 2015. The futuristic-looking vehicle will have a power output of about 130 horsepower and will be able to have its hydrogen tank filled up in less than five minutes. Take a look at Honda's press release below. Honda Unveils All-New FCV CONCEPT Fuel-Cell Vehicle - Striving to Realize a CO2-free Society by Combining FCV with an external power feeding device and Smart Hydrogen Station - TOKYO, Japan, November 17, 2014 - Honda Motor Co., Ltd. today unveiled, for the first time in the world, the Honda FCV CONCEPT, a concept car for an all-new fuel-cell vehicle (FCV), and the Honda Power Exporter CONCEPT, a concept model for an external power feeding device that enables AC power output from the FCV with maximum output of 9 kW*1. The all-new FCV that will be based on this concept model is scheduled to go on sale in Japan by the end of March, 2016 and subsequently in the U.S. and Europe. In addition to the FCV and external power feeding device, Honda will further promote the application of the Smart Hydrogen Station (SHS), a packaged hydrogen station unit that adopts Honda's original high-differential-pressure electrolyzer. In this way, Honda will work toward the forthcoming hydrogen society under three key concepts – "generate," "use" and "get connected" – and strive for the early realization of a CO2-free society.

2015 Honda Civic Type R to sire next-gen CR-Z?

Salt shakers at the ready, boys and girls. There's a rumor out of Australia claiming the next Honda CR-Z will be based on the forthcoming 276-horsepower, turbocharged Civic Type R. Apparently Honda's research and development bigwigs have been unnerved by the reception of the Scion FR-S/Subaru BRZ twins and are eager to return fire.
Now, don't get too excited - Honda isn't following the Volkswagen model of offering virtually unchanged mechanicals in a different bodyshell (Beetle Turbo and GTI, for example). Instead, the report says the future CR-Z will retain its hybrid powertrain, albeit with a serious kick in the pants. A prototype is said to already be zipping around Japan with a turbocharged, direct-injected, 1.5-liter, four-cylinder engine and the current CR-Z's electric motor and battery pack. With a reported 221 horsepower mated up to a seven-speed, dual-clutch transmission (say buh-bye to the CVT and six-speed manual) and the next-gen Civic platform underneath, the rumored CR-Z has all the makings of a hot hatch riot.
Of course, this all sounds wonderful. This is also the point where you should be enjoying that salt. We really like the idea of a properly hot CR-Z that can compete with John Cooper Works Mini models and the new Ford Fiesta ST, but the three-door hybrid has been such a slow seller for Honda in the US that it might not field a second generation here, no matter how improved it might be. Let us know what you think of an amped-up CR-Z in the comments. Is it a good idea, or is this one Honda model that's just too far gone?