2015 Honda Cr-v Ex-l on 2040-cars

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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2014 Honda Ridgeline keeps on truckin' with new special edition model

Like many smaller trucks, the Honda Ridgeline has been left to stagnate on the market for far too many years. With production of the current model reportedly winding down later next year before production of the next-gen model picks up in 2016, Honda is sending the 2014 Ridgeline out with some style courtesy of a new Special Edition trim level.
The new Ridgeline SE essentially adds cues from the Ridgeline Sport to the luxurious RTL trim level. The means features like black-trimmed 18-inch alloys and matching interior trim arrives as a no-cost option. This new model carries the same starting price as the RTL at $37,505 (*not including $830 for destination), and all other trim level pricing is carried over unchanged from the 2013 model year. The new SE model won't be available until November, and it is not pictured in the image galleries (all of which seem to be identical to previous model years).
Speaking of carryover products, Honda has also released pricing for the unchanged 2014 Pilot and 2014 Acura TL, which will continue to be priced from $29,670 and $36,030, respectively (Acura's destination charge is $890). Scroll down for press releases on the 2014 Ridgeline, Pilot and TL.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.