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Honda Civic Type R Concept hits the ground running ahead of Geneva debut

We've seen it teased, caught it testing, hell, we've even driven the thing, but until just now, we hadn't been privy to the visual drama that is the all-new Honda Civic Type R Concept. Thankfully, the day before the start of the Geneva Motor Show is about as leaky as Robert Redford's sailboat.
We'll get the full details tomorrow - which may even include a discourse on Honda's 2.0-liter turbocharged engine that will make upwards of 280 horsepower and propel the car to Nürburgring-record-braking velocities. After all, the "Concept" portion of most Honda concept cars is generally lip-service only.
In fact, save for those blacked out windows and, perhaps, a couple millimeters of ride height and those extra-aggro wheels, we pretty much expect the production Type R to look like the beast you see here. Certainly the swooping form and 'roided wheel arches suit the boy-racer persona of the Civic very well; we wouldn't even put it past Honda's funky European arm to sell the final product with some version of that bi-plane wing.

Honda flaunts freshened 2014 Civic Coupe at SEMA

Honda took the wraps off its 2014 Civic Coupe (red car pictured above) and 2014 Civic Si (gray car in the gallery below) at SEMA today, revealing a mid-cycle refresh for each model. The standard Civic coupe benefits from several cosmetic enhancements, while the Civic Si gets the bulk of its improvements under the hood - precisely where the enthusiasts want them.
The best-selling Civic Coupe sports a new front fascia that is "fun and sporty," says the automaker. The more aggressive snout is a step in the proper direction, as its new shape and exclusive grille design gives the two-door a distinctive appearance that sets it apart from its sedan sibling. The rear end follows the same design language, as the lower portion of the urethane bumper gains some character - its smooth surface has been resculpted and recontoured. Newly available 18-inch wheels complete the exterior transformation.
The 2014 Civic Si benefits from a larger spoiler and new wheels, but the big news is in the powertrain. Honda has massaged the 2.4-liter i-VTEC engine and opened up the exhaust system. As a result, output climbs to 205 horsepower (up from 201) and torque increases to 174 pound-feet (up from 170). The power gains aren't extraordinary, but they should allow the coupe to hit 60 miles per hour from a standstill in about six seconds flat and still return over 30 mpg on the open road. Scroll down for the official release.

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.