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Recharge Wrap-up: Tesla is for Mistresses; Yo, free Smart ED rides!

Smart used the Yo app to give free test rides to San Franciscans last week. Yo is a free app wherein users tap a username to send a notification that simply says "Yo" to the recipient. Signs at locations in the Mission and SoMa neighborhoods gave instructions to send a Yo to SmartUSA for a free ride anywhere in the city. Three of the eight Smart vehicles used for the promotion were the Smart Fortwo Electric Drive. The event allowed people to see how well suited the cars are to the city, particularly when it comes to San Francisco's parking problems. It also saved users the fare of an Uber or Lyft hire. Read more at TechCrunch. Zipcar has added the 2014 Honda Fit EV to its UC Davis fleet near Sacramento, California. The cars will go to the school's West Village, a planned zero net energy community, which plans to generate as much energy as it uses within a year. "Innovations like solar power to help generate the electricity needed to charge the EV," says Dan Sperling, founding director of the school's Institute of Transportation Studies, "and fully zero emission car sharing moves us aggressively toward a sustainable future." The addition of the Fit EVs will also give cash-strapped students access to affordable emissions-free driving. Read more in the press release, below. California is one step closer to adding 15,000 new green HOV stickers after a bill was approved by the state Senate. Now the bill must go up before the California State Assembly for approval before it can be signed by Governor Jerry Brown. The bill will raise the total number of the green HOV stickers for plug-in hybrids to 70,000. Raising the cap on the green decals, which allow owners use of the carpool lanes, could encourage more California drivers to buy a PHEV. Read more at Inside EVs. The Tesla Model S made a star appearance on the ABC television show Mistresses. In the episode "Choices," the character Joss receives the car as a gift from her fiance, but is not all too happy about it, seeing it as putting her in a position of dependency. "I could never in a million years afford that Tesla," Joss complains to her friend. "How am I ever supposed to get mad at him when he can hold a Tesla over my head?" The luxury EV makes an on-screen appearance in the episode complete with an interior shot of the car's touchscreen display. See a clip from the episode below or read more at Green Car Reports. This content is hosted by a third party. To view it, please update your privacy preferences.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2014 Honda Civic priced from $18,190*, new CVT boosts city mpg

For the third consecutive model year, Honda has given its Civic lineup some substantial improvements, and with the 2014 Civic Coupe and Sedan going on sale this week, the automaker has released pricing and fuel economy numbers for its gas and non-Si models. Honda has not released any images of the 2014 Civic Sedan yet, but we got our first look at the updated Coupe last month at SEMA.
Aside from styling changes introduced on the 2013 Sedan being carried over to the 2014 Coupe, the biggest update to all 2014 Civics might be the addition of the continuously variable transmission (CVT). Fuel economy figures carry over for cars with the manual transmission, but models swapping the previous five-speed automatic for the new CVT are seeing a boost in city fuel economy by 2 mpg helping the Civic max out at 31 mpg city for the fuel-miser HF trim level.
In terms of pricing, the 2014 Civic is getting a modest price hike of $225 for the base LX models, which now start at $18,190* for the Coupe and $18,390* for the Sedan (*not including $790 for destination charges). The sedan-only HF trim level is up $175, there's a $275 price increase for the EX and EX-L Coupe and EX Sedan models and an extra $475 has been tacked on to the EX-L Sedan.