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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Honda recalls 2.23 million vehicles to replace Takata inflators

The Basics: Honda and Acura will recall 2.23 million vehicles in the US. The affected models are: 2005-2012 Acura RL 2007-2011 Honda CR-V 2007-2016 Acura RDX (early production MY 2016 vehicles only) 2007-2014 Honda Ridgeline 2009-2014 Honda Fit 2009-2014 Acura TL 2010-2014 Honda FCX Clarity 2010-2014 Honda Insight 2010-2013 Acura ZDX 2011-2015 Honda CR-Z 2013-2016 Acura ILX (early production MY 2016 vehicles only) The Problem: These vehicles have Takata's PSDI-5 airbag inflator on the driver's side, and this part could rupture if the airbag deploys. Injuries/Deaths: There are no reported ruptures of the PSDI-5 inflator in Honda or Acura vehicles. However, Takata's exploding components have links to at least 10 deaths worldwide because they can spray shrapnel at occupants. The Fix: Honda and Acura dealers will replace the inflators with parts from an alternative supplier. If You Own One: The repairs will begin this summer. Owners will receive a letter notifying them about the recall within 60 days and will get a second message when the parts are available. The company will prioritize older models in high-humidity regions first because these inflators would be most likely to rupture. More Information: Honda and Acura have now recalled 8.51 million vehicles in the US to replace their driver or passenger side inflators. This latest expansion came in the wake of a driver death from an airbag rupture in a Ford Ranger. Ford and Mazda already enlarged their safety campaigns. The National Highway Traffic Safety Administration also announced Audi, BMW, Daimler Vans, Mercedes-Benz, Saab, and Volkswagen would have recalls for this issue, too. Statement by American Honda Regarding Nationwide Recall of Certain Takata PSDI-5 Driver Front Airbag Inflators Feb 3, 2016 - TORRANCE, Calif. Approximately 2.23 million Takata PSDI-5 driver front airbag inflators will require replacement in Honda and Acura vehicles in the U.S. No PSDI-5 inflator ruptures have been reported in Honda or Acura vehicles Takata inflators will be replaced with parts from an alternative supplier with repairs beginning in the Summer of 2016 Based on a recent Defect Information Report (16E-005) from the airbag inflator supplier, Takata, Honda will conduct a national recall (16V-061) of approximately 2.23 million Honda and Acura vehicles in the United States to replace, free of charge to vehicle owners, the PSDI-5 Takata driver front airbag inflators installed in those vehicles.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.