2014 Honda Cr-v Ex on 2040-cars

Auto blog

Honda insiders push for Acura NSX Type R sans hybrid tech

With 500 horsepower on tap from a sophisticated hybrid powertrain, there's plenty to love about the new Acura NSX. If the more performance-oriented elements within the Japanese automaker get their way, it could get even better. Speaking with one of the NSX project's chief engineers Nick Robinson at the launch of the new supercar, Autocar reports that there's an effort underway to develop an NSX Type R. Following a much-loved formula, the more extreme variant would pack even more power than the existing version, unburdened by excess weight. A big part of the targeted weight savings would come from ditching some of the heavier components from the hybrid system. The electric motor at the rear could stay to serve as alternator, starter motor, and flywheel. But the electric motors at the front would go, helping to shed a few hundred pounds. Throw in some lightweight materials and we'd be looking at a considerable weight reduction. It could even integrate some active aerodynamic elements that were excluded from the NSX on the road to production. Though the project may still be a ways off from getting the green light, but Robinson and some of his colleagues are working on prototypes ostensibly to make the case. He and his brother James (a powertrain engineer at Honda) will be driving a pair of NSXs at Pikes Peak this year – one that's as close to showroom stock as the regulations will allow, but the other will be closer to what they have in mind for a Type R. It'll ditch the hybrid system and put an electric compressor in its place to eliminate any turbo lag and produce even more power than the existing model. Now if they can only get the go-ahead from the higher-ups at Honda. Related Video: Featured Gallery 2014 Honda NSX Concept-GT News Source: Autocar Green Acura Honda Coupe Hybrid Performance Supercars honda nsx acura nsx type r

Honda Tourer BTCC car lavished with photographic love

Back in December, Honda Yuasa Racing gave us one image of the Civic Tourer entrant it's fielding in the 2014 British Touring Car Championship. Thanks to media days at Brands Hatch and a few photos from Oulton Park, we've got a whole photo album of the elongated Civic that will attempt to continue Honda's BTCC winning ways and shots of drivers Gordon Shedden and Matt Neal.
This is the first wagon to race in the BTCC since 1994, when Jan Lammers and Rickard Rydel had just one year to throw the Volvo 850 Estate BTCC between the kerbing. The following year, the rules were changed so that rear wings couldn't extend above the roofline or beyond the rear bumper, which meant the end of Volvo's blue and white "pizza delivery wagon."
The season begins on March 30 at Brands Hatch, when Shedden and Neal will begin trying to wrest the driver's championship crown from Pirtek Racing. We don't know anything more about the manufacturer entry go-fast Civic Tourer, however, which means this is just an easy feast for the eyes. Because racing wagon.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.