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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 Honda Odyssey sucks it up for our editor

When we heard that the 2014 Honda Odyssey would be getting the world's first in-car vacuum, we had to check this thing out for ourselves. Called HondaVAC, this tidy little sucker was co-developed with Shop-Vac, and it's actually pretty neat. It comes standard on Odyssey's top-trim Touring Elite model and can be fitted with a wide range of attachments all housed in the cargo area. Honda notes that the vacuum hose is long enough to reach surfaces in every part of the Odyssey's cabin, and that it will even run for a full eight minutes after the vehicle is turned off.
Good thing, then, that Honda chose to show off the new 2014 Odyssey here at the New York Auto Show, as Autoblog west coast editor Michael Harley clumsily managed to spill some snacks all over the cargo area (we tried to convince him to give himself a hickey, but he declined on grounds that his wife might not let him attend any more auto shows). Take a look at the video below to see just how well the new minivan cleans up.

Honda, GM fuel-cell partnership wants to reduce hydrogen refueling costs

To paraphrase the old political adage, it's the cost, stupid. Dollar signs are what's prompting Honda and General Motors to partner up to accelerate development of a hydrogen fuel cell system. With about half the cost of a fuel-cell system tied up in its fuel-cell stack, GM and Honda are looking to help each other drive costs down, according to a presentation by GM fuel cell research and development director Mark Mathias said in a presentation at the SAE 2014 Hybrid & Electric Vehicle Technologies Symposium. According to Green Car Congress, Honda and GM are looking to reap the fruits of their collective labor by 2020. As with other automakers, the high cost of producing fuel-cell vehicles is the fly in the ointment of a powertrain technology that combines the same range as gas-powered vehicles but with zero emissions. In the meantime, Honda, which makes the very limited production FCX Clarity fuel-cell vehicle, is slated to start selling its own mass-market fuel-cell vehicle in 2015. The two automakers made their partnership announcement last summer and said they contribute to expanding hydrogen fuel infrastructure in California during the next few years. Earlier, Ford, Mercedes-Benz parent Daimler and Nissan also said they would work together to speed up fuel-cell technology development.