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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

McLaren collaborating with Honda future road cars?

McLaren and Honda may expand their alliance beyond the world of Formula 1, according a report from the UK's Autocar, which quotes McLaren CEO Martin Whitmarsh.
Citing the multi-year deal, Whitmarsh remarked at last weekend's Hungarian Grand Prix, "It's a pure Formula 1 contract, but we've already been looking at automotive technology and we're sharing that very openly. Our road car strategy at the moment has no other automotive partner and Honda would be a good place to collaborate."
Still, we wouldn't count on seeing a McLaren-Honda road car in the near future. According to Autocar, McLaren's road-car division is already tied up working on a rival for the Porsche 911, called the P13.