2011 Honda Ex-l on 2040-cars

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Renewed deal continues to give Honda power to Ariel models

You can expect to hear screaming Honda engines in Ariel's stripped down vehicles for even longer; the two companies have just reaffirmed their exclusive powerplant supply deal in the UK. Ariel's models have used Honda power for the last 16 years. Just in time for the updated agreement, the eight technicians at the sports car brand's tiny factory just completed their 1,500th model with the Japanese automaker's high-revving engine. The basic Atom in the UK comes with the naturally aspirated 2.0-liter K20Z engine, and Ariel fits the mill with an exhaust and custom ECU tuning to make 245 horsepower. An optional supercharger can push the output to 310 hp or up to 350 hp. The top versions can reach 60 miles per hour in less than 2.7 seconds and a top speed over 155 mph. Ariel's other products have different Honda powerplants. The company's new Nomad uses a 2.4-liter K24 with 235 hp, and an optional supercharger can give the off-roader 290 hp. For those that prefer two wheels, the Ace motorcycle packs a 1,237cc V4 with 173 hp. In the US, the Atom wasn't always available with Honda power. Brammo, which previously imported the sports cars here, fitted them with a 2.0-liter EcoTec four-cylinder engine from General Motors. Ariel toyed with other powerplants, too, like its 500-horsepower V8 in the Atom 500. HONDA (UK) AND ARIEL RENEW EXCLUSIVE ENGINE SUPPLY DEAL AS 1,500TH HONDA-POWERED ARIEL ROARS OUT OF THE FACTORY Honda (UK) and Ariel renew exclusive engine supply deal as 1,500th Honda-powered Ariel roars out of the (very small) factory Honda (UK) and Ariel Motor Company renew exclusive engine supply deal for Atom and Nomad 1,500th Honda-powered Ariel in 16 years roars out of the factory Supercharged Civic Type R engine delivers a scorching 350bhp and top speed of more than 155mph in the famed Ariel Atom Honda (UK) and Ariel Motor Company have renewed their 16-year strong exclusive engine supply agreement which sees the famed Atom powered by the Civic Type R engine, and the new off-road Nomad by the Civic 2.4 unit. The news comes as the two brands celebrate the 1500th Honda-powered Ariel roaring out of the small factory in Somerset, where just eight highly skilled build technicians spend 100-200 hours painstakingly hand-crafting one vehicle each at a time, from start to finish. Over the last 16 years 1,500 new Ariels have been built here – just a few day's work for Honda's Civic-producing Swindon plant.

Design Handbook explains the difference between design and styling

It's easy to confuse the terms 'design' and 'style,' but Jim Hall attempts to explain the difference between the two in his latest Design Handbook video column for Autoline. Before relating the terms to cars, Hall first uses other, non-automotive-related examples to prove his point, such as a well-designed glass versus a well-styled glass. Both do their job well as a result of good designs, he claims, but one stands out more because it also was styled.
When he relates his lesson to cars, he uses the 2013 Honda Accord and the new Chevrolet Impala as examples, but you'll have to watch the video below to find out which car he thinks is merely designed and which one has been styled.
We've also included a gallery of the Honda and a gallery of the Chevrolet so you can decide for yourself which one of these vehicles has been designed, and which one has been styled.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."