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2015 Honda Fit configurator will let you have it your way

Honda has released the online configurator for the all-new, 2015 Fit - a vehicle that was scheduled to launch earlier, but was delayed until this month. As is the case with the rest of the Japanese manufacturer's builders, there's not a lot to this one - pick a trim, transmission (where applicable) and a color, and you're all set.
The 2015 Fit will come in three grades, with the base LX offering up both manual and continuously variable transmission, air conditioning, Bluetooth, USB connectivity, a 60/40 split-rear seat and a four-speaker stereo, among lesser items. The LX starts at $15,525, not counting a $790 destination charge. Next up is the $17,435 EX, which adds 16-inch wheels, push-button start and a seven-inch display audio system complete with Pandora and text-message functionality. Like the LX, the EX can be had with either a manual or CVT, with the two-pedal setup commanding an $800 premium, regardless of trim.
The top-of-the-line EX-L, however, cannot be had with a manual. Getting the king of the Fit line will lock you into the CVT, although it adds an assortment of cow-based products, in the form of heated leather seats and a leather-wrapped steering wheel. Heated wing mirrors are also included in the $19,800 starting price. Navigation is an optional goodie, which tacks $1,000 onto the price and is only available on the EX-L. HD Radio and satellite radio are also included on the EX-L.

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Honda airbags are being stolen

The latest hot target for car thieves might just be the airbag mounted inside your steering wheel. And late-model Honda and Acura vehicles are a particularly hot target right now, for reasons not well understood. USA Today reports that criminals across the country are stealing airbags out of relatively new Honda models for apparent resale online or to black market repair shops. It's a trend that has caught the attention of law enforcement agencies in cities like Miami, New York City and Washington D.C. The National Insurance Crime Bureau (NICB) estimates that around 50,000 airbags are stolen each year. In Miami-Dade County, thieves stole 875 airbags in 2017, up from just 13 in 2013, according to police records obtained by USA Today. In the Virginia suburbs outside Washington D.C., thieves recently smashed the windows of 10 Hondas at an apartment complex to steal the airbags. Second Lt. Jonathan Bryant told the local Fox affiliate that stolen Honda airbags often end up in chop shops and can command between $300 and $500 each. A quick search of eBay listings for Honda steering wheel airbags turns up results being sold for as high as $700, though most are listing for hundreds less than that. New replacement versions purchased from dealerships approach $1,000. Many dishonest repair shops install the stolen airbags as new and charge the owner or their insurer full price for the replacement, a version of insurance fraud. Last year, police in Coral Springs, Fla. published an alert on the neighborhood social networking site Nextdoor urging residents who own a Honda or Acura to park in a garage or well-lit area, "or if you have another vehicle, pull it as close to your driver's side door as possible," they wrote. "We have seen an increase in airbag thefts, primarily in Acura and Honda models," the posting added. "The suspect(s) often disarm the alarm by cutting the battery, punch the driver side door lock or smash the window. It is believed these criminals take approx. 5-10 minutes to steal the airbag." One theory for the apparent rise in airbag thefts is that a spate of airbag recalls in recent years — including the ongoing recall of nearly 50 million potentially explosive Takata airbag inflators that left suppliers scrambling to make new parts — may have boosted demand for replacements. Most of the vehicles involved are late-model Honda Civics and Accords, but it's not clear exactly why Honda is being targeted.